Japanese women and online shopping
Although I was at a loss to explain why a previous survey was young women only, it is quite obvious why this survey from iBridge Research Plus, reported on by japan.internet.com, on online shopping payment methods focused on the fairer sex.
Demographics
On the 16th of March 2009 300 female members of the iBridge research monitor group completed a private internet-based questionnaire. 21.3% of the sample were in their twenties, 41.7% in their thirties, 25.7% in their forties, 9.0% in their fifties, and 2.3% in their sixties.
One of the more popular payment methods in the west is surely PayPal, so from my point of view the omission is glaring. Yahoo! Wallet is available in the USA also, and it seems to be mostly a proxy for your own credit card, so your credit card information is held only by Yahoo!, not the merchants and shops that support Yahoo! Wallet, so it should be more secure.
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