2010 Valentine’s Day plans

By ( February 3, 2010 at 00:28) · Filed under Lifestyle, Polls

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Who do you most want to send a Valentine gift to? graph of japanese statisticsIt’s coming up to Valentine’s Day, which in Japan means that women buy gifts for men, on the whole, not only for their true love (or object of affection) but also for men at work, although with Valentine’s Day falling on a Sunday this year, chocolate companies are hurting. So, today’s survey from Yahoo! Japan Value Insight is all about St Valentine’s Day.

Demographics

Between the 8th and 10th of January 2010 400 women between the ages of 20 and 39 resident within Tokyo and the surrounding prefectures of Kanagawa, Saitama and Chiba completed a private internet-based questionnaire. 100% were women, and 25.0% were aged between 20 and 24 years old, 25.0% between 25 and 29, 25.0% from 30 to 24, and 25.0% from 35 to 39.

The best chocolates I’ve received have been B.B. Chocolat Premier (hmm, they don’t seem to have an official web page), as I do like the look of them, which is just as important, if not more, that the actual taste on Valentine’s Day.
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What was in vogue in 2009, and will be in vogue in 2010

By ( December 27, 2009 at 00:35) · Filed under Polls, Rankings, Society

Yahoo! Value Insight recently published the results of their look into your 2009 and 2010.

Demographics

Between the 2nd and 4th of December 2009 1,000 members of the Yahoo! Value Insight monitor panel. The sample was exactly 50:50 male and female, 17.6% in their twenties, 22.1% in their thirties, 19.3% in their forties, 20.9% in their fifties, and 20.1% in their sixties.

My kanji to sum up my year from a work perspective would probably be 鬱, which I’ll leave you to look up. My in vogue items would be masks (not me personally, though) and limited edition snacks – this year it’s not just millions of Kit-Kat flavours, but just about every brand has been pumping out a new limited edition every month. This month alone I’ve bought the following limited editions: milk coffee and sparkling strawberry Kit-Kats, berry Pocky, two different kinds of strawberry Takenoko no Sato, strawberry Pie no Mori, and two other winter chocolates.
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