What and how Japanese buy on Yahoo! Auction
In Japan, Yahoo! Auction rules the roost, and this recent survey from Media Interactive (iResearch) into Yahoo! Auction showed that they also had the payment side of the auction well-covered too.
Demographics
Between the 7th and 9th of December 2009 1,400 people who had won auctions on Yahoo! completed a private internet-based questionnaire, although how exactly they found the 1,400 winners was not described. 52.1% of the sample were male, 0.6% in their teens, 15.4% in their twenties, 35.6% in their thirties, 31.2% in their forties, 13.1% in their fifties, and 4.1% in their sixties.
Yahoo! Simple Checkout is not like the standard for Ebay auctions, PayPal, in that it is not a bank-like entity but instead a trusted go-between so that there is no direct exchange of banking details. Yahoo! Simple Checkout can also be used when shopping through Yahoo! services, so there is no need to give your credit card details to the shops, just your Yahoo! Simple Checkout details.
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