世論 What Japan Thinks

[part 1] [part 2]

Over four days at the end of November and start of December last year, goo Research carried out a closed internet-based survey of 2,207 businesspeople to find out about the use of intra-company communication tools and blogs, and other related matters.

Note that this survey was carried out before probably the most famous Japanese blogging CEO became an ex-president and an ex-blogger, so I wonder how the answers to the questions in this second half would change if this survey were repeated today.

One thing I noticed from the company I worked for’s attempt to introduce a community was that a cheerleader or evangelist is needed to help get the ball rolling. Although the next survey question suggests that over half the people want to see management backing, the backing in itself is not the key, I don’t think, it is that the bosses should also be in the vanguard, otherwise there may be a tendency for the whole think to just fizzle out.
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[part 1] [part 2]

Over four days at the end of November and start of December last year, goo Research carried out a closed internet-based survey of 2,207 businesspeople to find out about the use of intra-company communication tools and blogs, and other related matters.

This is one subject I’d love to wax lyrical on, but sadly I suspect I’d probably get sacked if my boss read what I want to say! Suffice to say I am unaware of a blog by our prez; most of his communications are by PDF files. About a year ago we did try to introduce a community-based service that failed, perhaps partially due to it being seen as a gaijin thing, but more importantly … I’d better self-censor this post now.

The main problem people report is regarding information overload; either simply too much data or inability to highlight the new information. Interestingly, almost two-thirds are interested in work-related blogs, yet only just over half are interested in a community site, although the survey does not make clear what definition of “community” was used.
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