By Ken Y-N (
March 12, 2012 at 00:53)
· Filed under Polls, Rankings
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goo Ranking reported on a survey that looked at actions by females that leave males asking “Why?”. I have reported on the same question four years ago, if you wish to cross-reference.
Demographics
Between the 17th and 18th of January 2012 1,048 members of the goo Research online monitor group completed a private internet-based questionnaire. 61.6% of the sample were female, 12.3% in their teens, 15.6% in their twenties, 27.9% in their thirties, 25.8% in their forties, 9.5% in their fifties, and 8.9% in their sixties. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the males only.
I think everything on this list confuses me…
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By Ken Y-N (
July 13, 2010 at 23:44)
· Filed under Lifestyle, Polls
This very detailed piece of research into women, housework and domestic appliances by Yahoo! Japan Value Insight revealed a lot of information about what the average Japanese kitchen looks like.
Demographics
Between the 9th and 12th of June 2010 800 women aged between 20 and 39 completed a private internet-based questionnaire. 25% fell into each of the age groups 20 to 24, 25 to 29, 30 to 34 and 35 to 39. 400 of the women in the sample were in full-time work, and 400 were either full-time housewives or out of work. All of them lived within the Tokyo area; either Tokyo itself or the neighbouring prefectures of Saitama, Chiba and Kanagawa. Finally, those living with parents, siblings or other relatives, or living with friends were eliminated, thus all the working singles would be living alone.
Although I’ve detailed the demographics above, you’ll note that the totals in the questions below don’t add up to 800, but the reason for that is unclear.
In Q4 I’m also unsure of the difference between not wasting water and not sending too much down the drain.
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Read more on: kitchen,
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By Ken Y-N (
March 3, 2009 at 23:00)
· Filed under Hardware, Polls

As quite often happens, this report published by japan.internet.com regarding a survey conducted by iBridge Research Plus into women and home computers was interesting yet frustrating in the incompleteness of the data.
Demographics
On the 23rd of February 2009 300 female members of the iBridge Research Plus monitor group completed a private internet-based questionnaire. 23.3% of the sample were in their twenties, 34.7% in their thirties, 29.3% in their forties, 9.6% in their fifties, and 3.0% in their sixties.
The first frustration is that there is no domestic status described, as it would be interesting to see how they share computers with their husbands, children, parents or flatmates.
A second frustration is no information regarding whether wives get hand-me-downs from their husbands, or if their own PC was bought new, and if so, how much input did they themselves have in the decision.
We have a shared PC at home, running Vista with my wife’s account set to Japanese, mine to English, which does work rather well. We’ve no money for a computer each, but if we did I’d probably get a nice wee Netbook for myself.
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By Ken Y-N (
February 4, 2006 at 23:47)
· Filed under Uncategorised
Just as a change of pace today, I got a wee email from Yume Mirai about her new blog, Japan Diary of Culture. She was kind enough to mention my site in a recent entry, so I am returning the favour through this post! She does mention a few interesting survey results, and one that particularly caught my eye was where she mentions a poll on what Japanese men find attractive in women:
The result showed what kind of women are attractive for Japanese men. Those are having a mild personality ( iyashi kei ), individual ( kosei teki ), graceful ( jyohin ) and intelligent ( chiteki ).
However, another poll I translated on what nationalities people might want to marry suggested that citizens of the USA were the most popular country for wives, but I certainly wouldn’t describe the average American woman as having a mild personality, and I’m a bit sceptical on graceful too!
Anyway, it’s a nice site, and I do like hearing genuine voices, so I can recommend you visit.
Talking about genuine voices, I also like Mari’s Diary: Me and Tokyo, who was also kind enough to write a short entry about my blog. I’ve linked to her a good number of times as she has articles on many aspects of Japanese life. There’s a vast quantity of content there, and again it’s a very real and personal collection of opinions on her life in Tokyo.
Finally, in contrast to these two blogs by Japanese, Tokyo Times is Lee Chapman’s blog on his life as a gaijin in Japan. He is sometimes cynical about what he sees, but he never gets bitter, a trap that many other gaijin blogs fall into. He’s also mainly responsible for getting that article spread around the world, plucking my blog from obscurity. To insignificance.
Read more on: blog,
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By Ken Y-N (
January 23, 2006 at 00:23)
· Filed under Lifestyle, Polls
Sompo Japan DIY Life Insurance (yes, that is a strange name!) recently released a survey of 500 housewives of salarymen from all around the country regarding the 2005 winter bonus and the family finances, performed over three days at the start of December. The respondents were evenly distributed by age, 125 in each decade of age from their twenties to fifties. Thanks to Mari’s Diary for initially writing about it and bringing it to my attention.
To help explain this survey, there are a few cultural notes that are important. First, Japanese women do tend to run the family budget, giving their husbands a usually rather small pocket money allowance. Next, in Japan most companies have a summer and winter bonus for full-time employees, where the employees usually receive two months salary, plus or minus some amount that reflects company performance, so effectively adding about a third onto the average person’s salary. There is often little or no performance-related element within this bonus. Also, many home loans have low monthly payments plus a twice-yearly bonus element that can be up to 6 months-worth of payments in one go. Finally, note that although it is well-known that one does not tip in Japan, there is an established system of giving those who do things for you gifts of money or other items; for example, even after paying hospital fees, it is quite common to give your surgeon a few hundred thousand yen, in addition to gifts to anyone who came to visit you when in hospital. Perhaps it is this point of view that is responsible for one of my pet hates, game shows being packed with celebrities who almost never give the money to charity, even on big money shows like Who Wants to be a Millionaire.
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By Ken Y-N (
December 24, 2005 at 23:12)
· Filed under Polls, Society
[part 1] [part 2]
goo Research, along with Yomiuri Weekly, carried out a massive poll amongst working women. For a week at the end of September this year, over 10,000 working women aged 20 and over completed an internet-based questionnaire on their thoughts and opinions. Twenty years ago, the Equal Employment Opportunity Law was passed, so this is an investigation into how the position of working women has changed.
This second half of the survey sees working for the government as very popular, but engineering-based companies like Toyota and Sony are in the top three, with NTT and IBM also showing up. Two perhaps softer, more feminine companies, Benesse and Shiseido also do well, and with livedoor in sixth, perhaps its well-known distinctly non-Old Boy president indicates to women that the company may be run in a more welcoming, and dare I say Western, fashion.
Note also that the majority of women have felt sexual discrimination at work, and in particular two in five women have experienced problems in the area of salary, promotion, and work and family life balance.
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By Ken Y-N (
December 23, 2005 at 23:24)
· Filed under Polls, Society
[part 1] [part 2]
goo Research, along with Yomiuri Weekly, carried out a massive poll amongst working women. For a week at the end of September this year, over 10,000 working women aged 20 and over completed an internet-based questionnaire on their thoughts and opinions. Twenty years ago, the Equal Employment Opportunity Law was passed, so this is an investigation into how the position of working women has changed.
It’s quite a depressing set of figures, I feel. Not just discrimination, but harassment seems endemic amongst firms, and women are so used to it that they perhaps don’t consider the everyday discrimination as abuse. On a more positive note, however, almost half the women want to have the opportunity to have a full career not terminated nor even just punctuated by baby-rearing, although I personally consider that a child during the first three years of life needs one full-time parent.
Note that here almost three in five report being touched up, which is very depressingly high, but sexist language is barely half that, which suggests to me that women on the whole are accepting of, or at least inured to, that sort of behaviour.
I also wonder how much under-reporting has happened – note that in Q1 people report that they were expected to do the woman’s work around the office, yet there seems no specific category for this type of harassment. Also, office parties are notorious for the boss getting drunk (or faking drunk) and pestering his female underlings, but perhaps this is seen as outside the work environment thus not job-related harassment?
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By Ken Y-N (
October 21, 2005 at 23:23)
· Filed under Lifestyle, Polls

At the end of last month, goo Research performed a survey amongst over 20,000 women to find out their attitudes towards breast cancer. This research was carried out on behalf of three organisations, Japan Society of Breast Care, Japan Cancer Society and J.POSH.
The survey details are: the respondents were selected from goo Reseach Monitor Group’s female members, with 21,106 women successfully completing the web-based questionnaire. 1.0% were 19 years old or under, 8.5% were 20-24, 19.5% were 25-29, 26.3% were 30-34, 19.4% were 35-39, 13.3% were 40-44, 6.4% were 45-49, 3.0% were 50-54, 1.8% were 55-59, and just 0.8% were 60 or over. 66.7% were married, and 52.7% had given birth.
Q1: Are you concerned about breast cancer? (Sample size=21,106)
| |
Very concerned |
Somewhat concerned |
Neither concerned nor unconcerned |
Not very concerned |
Not at all concerned |
| All |
30.0% |
54.5% |
11.5% |
3.6% |
0.4% |
| Up to 19 y.o. |
16.5% |
46.6% |
22.8% |
11.7% |
2.4% |
| 20-24 y.o. |
23.0% |
53.5% |
15.2% |
7.5% |
0.8% |
| 25-29 y.o. |
28.6% |
55.4% |
11.7% |
3.9% |
0.3% |
| 30-34 y.o. |
30.6% |
55.7% |
10.8% |
2.6% |
0.3% |
| 35-39 y.o. |
31.1% |
54.9% |
10.4% |
3.2% |
0.4% |
| 40-44 y.o. |
32.0% |
54.3% |
10.5% |
3.0% |
0.2% |
| 45-49 y.o. |
31.6% |
53.7% |
12.7% |
1.8% |
0.5% |
| 50-54 y.o. |
33.3% |
48.4% |
12.7% |
4.7% |
0.8% |
| 55-59 y.o. |
37.2% |
48.4% |
9.4% |
4.7% |
0.3% |
| Over 60 y.o. |
32.3% |
49.4% |
14.0% |
4.3% |
0.0% |
Q2: Where do you get your information about breast cancer? (Sample size=21,106, multiple answer)
| Mother |
12.9% |
| Other family or relatives |
6.1% |
| Friends and acquaintances |
23.4% |
| Newspapers |
29.3% |
| Books or magazines |
41.0% |
| TV or radio |
53.0% |
| Internet |
45.2% |
| Local government information leaflet |
13.0% |
| Doctor |
15.6% |
| Medical check-up service organisation |
23.3% |
| Workplace or school health service |
3.6% |
| I’ve never had information about breast cancer |
9.7% |
| Other |
0.7% |
Q3: Do you know the following information about breast cancer? (Sample size=21,106, multiple answer)
| It’s rapidly increasing within Japanese women |
48.0% |
| Over one in thirty Japanese women will get it |
18.5% |
| Once past your late thirties, the chance of breast cancer drastically increases |
47.4% |
| It’s the leading cause of death from cancer in women from 30 to 64 years old |
15.1% |
| If discovered early, the chance of recovery is 95% |
51.5% |
| If you have regular imaging checks, there is a good chance of discovering cancer |
45.6% |
| It’s a disease you can detect yourself |
60.2% |
| Mammography will discover abnormalities much earlier than touching examinations |
55.3% |
| Don’t know any of the above |
6.8% |
Q4: If you found a lump or other abnormality on your breast, what sort of clinic do you think you would go to? (Sample size=21,106)
| Gynecology clinic |
51.9% |
| Obstetrics and gynaecology clinic |
9.6% |
| Internal medicine clinic |
3.7% |
| Surgical clinic |
8.7% |
| Breast specialist |
25.8% |
| Others |
0.4% |
Q5: Do you know about specialised breast clinics? (Sample size=21,106)
| I know about them |
26.6% |
| I’ve heard about them, but don’t know the details |
25.2% |
| Not heard of them at all |
48.2% |
Q6: How frequently do you have general health check-ups? (Sample size=21,106)
| Every six months |
3.5% |
| Once a year |
48.3% |
| Once every two years |
6.9% |
| Less than once every three years |
10.5% |
| Not had one for over five years |
13.1% |
| Not had one for over ten years |
7.2% |
| Never had one |
9.8% |
| Don’t want to answer |
0.8% |
Q7: What sort of breast examinations have you had? (Sample size=19,799, multiple answer)
| Self-examination |
25.6% |
| Visual and touch examination |
34.5% |
| Mammography |
15.6% |
| Ultrasound |
17.6% |
| Never had one |
55.3% |
| Don’t want to answer |
0.7% |
Q8: How frequently have you had a uterine cancer test? (Sample size=21,106)
| Every six months |
2.3% |
| Once a year |
25.5% |
| Once every two years |
9.1% |
| Less than once every three years |
9.0% |
| Not had one for over five years |
6.0% |
| Not had one for over ten years |
2.2% |
| Never had one |
44.7% |
| Don’t want to answer |
1.2% |
Q9: What was your motivation for having a breast cancer examination? (Sample size=8,706, multiple answer)
| It was recommended that I should |
10.2% |
| I saw information about it in the media (roadshow, magazine, TV, etc) |
8.2% |
| It was part of a workplace check |
25.5% |
| It was part of a local government check |
34.2% |
| I felt myself it was necessary |
35.5% |
| Because a friend or acquaintance has breast cancer |
6.5% |
| Because a family member or relative has breast cancer |
6.5% |
| I was motivated by a breast disease other than cancer |
3.6% |
| Other |
9.1% |
Q10: Why did you not take a breast cancer examination? (Sample size=12,264, multiple answer)
| I’d not had lumps or other symptoms recently |
62.6% |
| At my age, breast cancer is not an issue |
12.3% |
| No-one around me is taking them |
12.8% |
| Takes too long to do it |
20.4% |
| Scared that cancer might be found |
7.8% |
| Not part of the workplace or local government health checks |
12.0% |
| Not had an opportunity to take it |
43.9% |
| I don’t know where to get an examination |
15.1% |
| Nowhere locally to get an examination |
5.2% |
| It’s a delicate matter |
13.6% |
| I’m not concerned about breast cancer |
3.6% |
| Other |
5.0% |
Q11: In the area you live in, does the local government carry out breast cancer screening? (Sample size=21,106)
| Carries out |
53.4% |
| Doesn’t carry out |
2.9% |
| Don’t know |
43.7% |
Q12: If answered “Carries out” to Q11, in the area you live in, what sort of breast cancer screening examination does the local government perform? (Sample size=11,274, multiple answer)
| Visual and touch examination |
75.6% |
| Mammography |
40.0% |
| Ultrasound |
18.8% |
| Other |
14.5% |
Q13: Which of the following topics do you want to learn about regarding breast cancer? (Sample size=21,106, multiple answer)
| About the disease |
50.9% |
| About hospitals that do screening |
59.0% |
| Infomation about breast specialists |
54.4% |
| About local government measures |
40.9% |
| About disease prevention methods |
59.1% |
| About treatment methods |
53.5% |
| About after-effects |
34.9% |
| About medicines |
30.2% |
| About fees for treatment etc |
53.4% |
| About communities and information exchanges |
13.4% |
| About latest information |
31.8% |
| No information I want |
2.4% |
| Others |
0.8% |
A bit of a biggie again tonight. I’m surprised that there is no direct question about how often people have had breast cancer checks (is this deliberate as they don’t want to highlight a largish figure?), although I note with a bit of surprise that over a quarter have yearly scanning downstairs, which seems to be higher than I would have expected, especially in light of an article by Rebecca K Green I read on Japan Today reporting that only 3% of women have mammograms, yet here 15.6% say they have had mammograms, and even more have had ultrasound checks, although of course the same people could be getting both examinations.
There’s also the other issues that yearly breast cancer checks are, according to UK calculations, not cost-effective (although it’s a difficult thing to cost), and that testicular and prostate cancer get almost zero coverage, even though they can be just as deadly.
Read more on: cancer,
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