Le Beaujolais Nouveau est arrivé!
DIMSDRIVE Research investigated the Japanese love of fads, this time Beaujolais Nouveau, due this coming Thursday the 17th. I think the only time I’ve ever drunk the stuff (I’m mildly allergic to something in red wine that puts me under the table after less than a glassful, and I’m not keen on the taste either) was in my favourite Soba Noodles shop that was serving free thimblefuls of last year’s left overs as an appetiser one day. However, it seems over half the Japanese interviewed want to drink Beaujolais Nouveau.
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