WiMAX and the beer case sliding kitty

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Have you seen the cat/beer/sliding television advertisement? graph of japanese statisticsWith the trial of UQ WiMAX, high-speed wireless offering a maximum speed of 40Mbps, having started in February and the paid-for service planned to launch in July, this survey from goo Research looked at data transmission, concentrating in this report on WiMAX.

Demographics

Between the 10th and 14th of March 2010 1,066 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.0% in their thirties, 16.3% in their forties, 15.8% in their fifties, and 12.5% aged sixty or older.

The rather strange title of this survey comes from an advert for UQ WiMAX that features a YouTube kitty which… well, just watch:

Yes, that’s it in its entirity. I’d never heard of the advert, but after I first read the survey I happened to be in an electrical store with a WiMAX-equipped notebook computer looping the above advertisement.
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WiMAX known by just one in fifteen Japanese

Do you know what WiMAX is? graph of japanese statisticsWith the launch of UQ Communications’ WiMAX service in Japan on the 26th of February, Marsh Inc performed a survey, reportd on by japan.internet.com, into awareness of WiMAX.

Demographics

Over the 5th and 6th of March 2009 300 members of the Marsh monitor group completed a private internet-based questionnaire. Exactly 50.0% of the sample were male, 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.

WiMAX is, of course, err, I don’t really know – something to do with next generation high-speed wireless is about the extent of my knowledge, so instead have a look at a story on Asiajin to see a bit more about what it is.

Q1 is a bit surprising with only 63.0% aware of WiFi. The complete question was not reported, so I wonder if there was something a bit strange about the phrasing.

Q1SQ2 seems a bit strange as the implication is that over 40% of the sample learnt about UQ WiMAX between the asking of Q1 and Q1SQ2, so for this question too there must have been some strange phrasing.
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