世論 What Japan Thinks

MyVoice recently published the results of its 6th annual mobile phone service provider image survey. Note that I have previously translated the 5th annual survey.

Demographics

Between the 1st and 5th of February they interviewed 13,352 people from their onlione monitor community: 54% of the respondents were female, 2% in their teens, 19% in their twenties, 41% in their thirties, 25% in their forties, and 13% in their fifties.

The results here are pretty much in line with what even just the casual observer would conclude about the Japanese mobile phone market, although I would have thought that perhaps as Hollywood stars Brad and Cameron would have had a positive impact on SoftBank’s image, but their television commercials promote talking on the phone, ignoring the fact that most people email, and perhaps news of the rumoured three million dollars salary Cameron Diaz received for one six-hour shoot has soured the general public towards Masayoshi Son’s company.
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MyVoice carried out a survey at the start of February to find out about the image of various mobile phone companies. This is the fifth time they have carried out this survey, but the first time I have translated one! They interviewed 16,172 members of their MyVoice community by means of an internet questionnaire. 46% of the sample was male, 3% teenagers, 24% in their twenties, 38% in their thirties, 24% in their forties, and 11% in their fifties.

vodafone really has a terrible reputation in Japan, certianly amongst the English speaking community, mainly based around their reception coverage, as they apparently measure reception at the city office of each district in Japan, and if they get a signal there they claim to have coverage for the whole district, or so I have heard.

Note that this survey was taken before the recent news about Vodafone pulling out of the Japanese market (probably) broke.
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