世論 What Japan Thinks

Continuing my occasional theme of FAIL, this time it is a look at what White Day present-related regrets women have, courtesy as usual of goo Ranking.

Demographics

Between the 22nd and 26th of January 2009 1,071 members of the goo Research monitor group completed a private online questionnaire. 51.8% of the sample were male, 6.9% in their teens, 14.3% in their twenties, 28.9% in their thirties, 27.8% in their forties, 11.3% in their fifties, and 10.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the women only.

In Japan, on Valentine’s Day women give men chocolates or other gifts, and on White Day, the 14th of March, men return the favour. This list of FAILs seem to be more from the obligatory gift-giving side, where women give male co-workers something on Valentine’s Day, then they return a no-strings-attached (in theory…) gift on White Day. The day is also an excuse for men to declare their secret infatuation, with answers like 7 and 8 coming from such experiences, one suspects.
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Just in case you’re still wondering what to buy for White Day on the 14th of March this year, goo Rankings were good enough to publish a list of the top 20 things Japanese men want to give their women, excluding (or alongside) chocolates.

The fieldwork was conducted between the 18th and 20th of January this year. No further demographics are available. Note that this is what men want to buy, not necessarily what women want to receive!
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