White Day gifts that make you run a mile

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Today is White Day in Japan, a second chance for chocolate makers to sell overpriced gifts; Valentine’s Day in Japan is for women to give gifts to men, so White Day is the day men are expected to return the favour. Thus this survey from goo Ranking looking at what gifts from men would make women run a mile. Furthermore, just to keep the balance, I’ll also present what items their girlfriends pulling from their bag would make men run a mile in the opposite direction.

My White Day gift was a bit of a disaster this year – I had a brush with the ‘flu over the weekend, and today it was pouring down, so I was in no mood for going shopping, so it was just a quick choice of a couple of cakes from a shop on the way home.

Here’s some nice chocolates to celebrate what’s left of the day!

swiss chocolate adapted to japanese habits (27 of 124)
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White Day boyfriend FAIL

Today is White Day, the day when women expect to get a return gift for their Valentine Day present, so goo Ranking took a look at what White Day presents women would be shocked to get in return from their boyfriend.

Demographics

Over the 6th and 7th of February 2013 1,122 members of the goo Research monitor group completed a private internet-based questionnaire. 60.1% of the sample were female, 10.2% in their teens, 16.6% in their twenties, 26.5% in their thirties, 25.0% in their forties, 11.1% in their fifties, and 10.6% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the females only.

White Day Signage.

Number 8, comedy chocolates, is my succinct translation of the original Japanese, sweets with a gag element to them, which might include amusingly-shaped chocolates. (Mildly NSFW link!)

One of the women in our office got number 14, alcohol; two bottles from all the guys in the office, one from a friend, some takuan (pickled daikon radish), and a case of Ukon no Chikara hangover remedy…
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What women regret on White Day

White Day, March 14th, is when men return a gift to women that they bought for them on Valentine’s Day. goo Ranking investigated what disappointments women have had with their gifts on White Day.

Demographics

Between the 17th and 18th of January 2012 1,048 members of the goo Research online monitor group completed a private internet-based questionnaire. 61.6% of the sample were female, 12.3% in their teens, 15.6% in their twenties, 27.9% in their thirties, 25.8% in their forties, 9.5% in their fifties, and 8.9% in their sixties. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This survey was for the women only.

The wife has assured me that none of my White Day gifts have ever been disappointments. I should have asked her for that in writing.
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White Day gift reception FAIL

Continuing my occasional theme of FAIL, this time it is a look at what White Day present-related regrets women have, courtesy as usual of goo Ranking.

Demographics

Between the 22nd and 26th of January 2009 1,071 members of the goo Research monitor group completed a private online questionnaire. 51.8% of the sample were male, 6.9% in their teens, 14.3% in their twenties, 28.9% in their thirties, 27.8% in their forties, 11.3% in their fifties, and 10.8% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample. This question was for the women only.

In Japan, on Valentine’s Day women give men chocolates or other gifts, and on White Day, the 14th of March, men return the favour. This list of FAILs seem to be more from the obligatory gift-giving side, where women give male co-workers something on Valentine’s Day, then they return a no-strings-attached (in theory…) gift on White Day. The day is also an excuse for men to declare their secret infatuation, with answers like 7 and 8 coming from such experiences, one suspects.
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White Day present shopping intentions

Just in case you’re still wondering what to buy for White Day on the 14th of March this year, goo Rankings were good enough to publish a list of the top 20 things Japanese men want to give their women, excluding (or alongside) chocolates.

The fieldwork was conducted between the 18th and 20th of January this year. No further demographics are available. Note that this is what men want to buy, not necessarily what women want to receive!
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