Home water coolers in Japan
Home use water coolers, or water servers as they are known in Japan, directly importing a less-popular English term for them into Japanese, were the subject of a recent survey from DIMSDRIVE Research.
Demographics
Between the 19th and 25th of January 2011 a massive 89,713 people completed a public internet-based questionnaire. 53.3% of the sample were male, 10.7% in their twenties, 29.3% in their thirties, 31.5% in their forties, 19.4% in their fifties, and 9.1% aged sixty or older. From that group 50 people with each of the top ten brands of water server were chosen to answer further questions between the 25th and 27th of January 2011. This sub-sample consisted of 60.4% male, 13.0% in their twenties, 30.0% in their thirties, 27.2% in their forties, 21.4% in their fifties, and 8.4% aged sixty or older.
I’ve not seen a home-use water cooler in Japan, although looking at the web sites linked in Q1SQ below, they all look just the same as office-use ones. Also, given the average Japanese home size, it would be difficult to find a place for one in many homes, I suspect.
Looking at two of the web sites for prices, I see that the water works out at around 100 yen per litre, which is if anything slightly more expensive than standard two-litre bottles of water from a supermarket, and definitely dearer than buying mineral water by the case, then of course there is the rental on top of that.
Anyway, I have a built-in water purifier which is good enough, and on hot summer days I just put a jug of it into the fridge.
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