世論 What Japan Thinks

This blog would not exist if it weren’t for all these online survey organisations from which I can appropriate material for presenting to you. To find out what the average Japanese thinks of these things…; well, in this case it’s not the average Japanese, it’s just those that feel motivated enough or have time to waste answering questionnaires like this. Also, Q1 indicates that almost half the sample take part in no other questionnaires and the like, so what sort of sample do we really have here? This is getting all rather complicated, so rather than trying to analyse the respondents’ motivations, let’s just look at the survey from NEPRO Japan on online voting.

Demographics

Over the 4th and 5th of October 2007 3,906 mobile phone users self-selected themselves to complete a survey through their mobile phone in exchange for the chance of winning a prize. 57% of the sample was female, 3% in their teens, 34% in their twenties, 44% in their thirties, and 19% aged forty or older.

Note that from Q2 we can learn that online voting covers a number of different ways of capturing user opinion, from obtaining demographic information when registering online to getting user ratings on Web 2.0-like word-of-mouth review sites.
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