Mothers and their children and the internet
japan.internet.com recently reported on a survey by Video Research Ltd. into characters and the child market. More detailed information was also obtained from Video Research’s own press release.
Demographics
Between the 3rd and 9th of December 2012 617 female members of the Video Research monitor group who lived with a child aged between 3 and 12 years old, and who lived within a 30 km radius of Tokyo station.
It’s an interesting set of results, and I wonder how the one in three or so children (in this sample of internet-using parents) who view or download music and video will approach copyright when they grow up? Will media be something to be valued or just another basic human need that they expect to have on tap all the time? How will they consume television? Will they even consume television?
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