Where to find young Japanese women on the net
ITmedia News recently reported on some research by Video Research Interactive into where F1 women (F1 just seems to be the marketing code-word for the women between the ages of 20 to 34) spend their time on the internet. There were two sets of figures recorded; one on which sites had the biggest percentage of F1 women, and which sites had the largest absolute numbers of F1 visitors. The data was collected over an unstated period, but I suspect it was for all of 2006.
It’s perhaps interesting to note that mixi has a significantly high number of young women users. I’m also rather surprised to see Geocities as the seventh overall most popular site in Japan. I thought the US version, at least, was basically dead.
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