Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.
Taking the 200 most popular Japanese web domains in November 2012 as a base, VRI used their own particular methodology to determine the percentage of visits that came from the F2 demographic between the 1st and 30th of Novermber 2012. It is not noted whether the counts included smartphones and mobile phones along with PCs.
Note that over all 200 domains, the F2 demographic made up 15.7% of all visitors.
In lieu of a picture, here’s an ad for Belle Maison:
It’s perhaps interesting to note that mixi has a significantly high number of young women users. I’m also rather surprised to see Geocities as the seventh overall most popular site in Japan. I thought the US version, at least, was basically dead. Read the rest of this entry »