Home electrical items
Japan may be one of the top producers of the latest home electrical items, but is it a big consumer of what it produces? With the smallness of the average home being perhaps a factor, how many gadgets make their way to the consumer? Recently infoPLANT (who seem to be in the process of changing their name to Yahoo! Japan Value Insight) published the results of a short survey on home electricals ownership and purchasing plans. Note that this survey was conducted just a month before the summer bonus season started, so perhaps some of the respondents were thinking about what they wanted to buy.
Demographics
Over a week from the 29th of May to the 4th of June 2007 infoPLANT made the survey available through the menuing system of NTT DoCoMo’s iMode mobile phone system, where 6,606 people, 63.2% female, self-selected themselves and successfully completed the survey.
Personally, we manage just a big fridge, an air purifier and a video camera, and perhaps we would like sometime to buy a hard disk recorder.
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