Despite Samsung being one of the best-selling smartphones in Japan, as this survey from goo Research, reported on by japan.internet.com, into mobile phone and smartphone upgrades (the 8th time this survey has been conducted) revealed.
Demographics
Between the 3rd and 5th of June 2013 1,054 members of the goo Research online monitor group completed a private internet-based questionnaire. 51.6% of the sample were male, 0.4% in their teens, 7.5% in their twenties, 24.4% in their thirties, 33.9% in their forties, and 33.9% aged fifty or older. Although not stated, looking at the demographics it suggests a mobile phone-based questionnaire; Q1′s “none” is perhaps people with tablets only?
I’d have to go with being not interested in any in Q1SQ2. I went to a mobile shop a couple of days ago, and nothing feels right in my hand – either too big, too chunky, too slippery, too textured! Read the rest of this entry »
Over the 25th and 26th of February 2013 1,073 mobile phone-using (including smartphone-using) members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 1.0% in their teens, 10.6% in their twenties, 24.5% in their thirties, 29.1% in their forties, and 34.8% aged fifty or older.
I’m surprised to see Sharp in second place, as I feel they hardly do any advertising these days, although I suppose avoiding going bust is a more important issue for them to be worrying about. I’m also surprised to see Samsung so low, as conversely they have about the most adverts on television, although I thought this often-shown one for the Galaxy Note would have been the average Japanese person’s nightmare to have their own photo spread around the internet like that. Read the rest of this entry »
Over the 26th and 27th of September 2012 500 smartphone users between the ages of 20 and 59 chosen by some unstated method completed an internet-based questionnaire. No further demographics were given.
I spent some time today with my wife looking for an upgrade from her dumb phone to a smartphone. She seemed quite taken by the LG Optimus G, which does has impressive stats, and I wonder if she was actually unconciously influenced by the advert that’s running on the TV, as she says the guy 11 seconds in has a lovely smile, but she didn’t realise that was advertising the same phone as the one she was eyeing up. Read the rest of this entry »
Between the 27th and 31st of July 2012 exactly 1,000 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 50.2% of the sample were female, 1.0% in their teens, 12.7% in their twenties, 25.4% in their thirties, 31.6% in their forties, and 29.3% aged fifty or older.
goo Research started another new regular survey series that is actually just a renaming of an old series, changing title from “mobile phone upgrade needs” to “mobile phone and smartphone upgrading”. This survey was reported on by japan.internet.com and far less interesting than the headline suggests.
Demographics
Between the 22nd and 26th of July 2011 1,001 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.7% in their teens, 12.5% in their twenties, 29.7% in their thirties, 28.7% in their forties, 27.5% aged fifty or older.
I want a smartphone whenever I get round to upgrading, and if docomo bring out something like the SoftBank Android device in the video embedded below, I’d buy it:
The 55th regular survey into mobile phone upgrade needs by goo Research and reported on by japan.internet.com found out that a small majority of current standard feature phones would rather keep using them than upgrade to a smartphone; I would have thought that more would want to stay with feature phones.
Demographics
Between the 18th and 20th of April 2011 exactly 1,000 mobile phone-using members of the goo Research monitor panel completed a private internet-based questionnaire. 52.5% of the sample were male, 1.4% in their teens, 12.8% in their twenties, 29.9% in their thirties, 30.8% in their forties. and 25.1% aged fifty or older.
Furthermore, the report highlights that according to a separate survey 49% of women in their twenties and seven-tenths in their teens want a smartphone, which perhaps suggests why Panasonic are this summer bringing out the P-07C My First Smartphone
Talking of SoftBank, here’s an English lesson from them:
The results of the 54th regular survey by goo Research into mobile phone upgrade needs was recently reported on by japan.internet.com.
Demographics
Between the 17th and 19th of January 2011 exactly 1,000 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 1.3% in their teens, 13.3% in their twenties, 30.7% in their thirties, 30.1% in their forties, and 24.6% aged fifty or older.
The abbreviations in the headline refer to the top five entries for Q3. With smartphones due to overtake feature phones very soon in terms of new sales in Japan (I hear the figure of currently two in five new phones being smartphones), and with the local makers now bringing out their smartphones with four of these top five features (I’m not aware of a water-resistant smartphone), the iPhone’s dominance in the Japanese market is sure to come to an end.
In lieu of a graph, let’s have a dog in school uniform instead:
A popular topic of discussion these days is the Galapagosation (it sounds better in Japanese) of the Japanese phone market, how handsets has evolved to suit the Japanese market (or is it vice versa?). This recent survey from goo Research, reported on by japan.internet.com, their 53rd regular look at mobile upgrade needs showed that many of the desired features are those popular in Japan alone.
Demographics
Between the 28th and 30th of September 2010 exactly 1,000 mobile phone-owning members of the goo Research monitor group completed a private internet-based questionnaire. 50.6% of the sample were female, 1.2% in their teens, 15.9% in their twenties, 32.5% in their thirties, 27,4% in their forties, and 23.0% aged fifty or older.
I’m driven by handset price too, with that as the main barrier to me upgrading. Maybe around Christmas I’ll buy last year’s model at a sensible price. I have my heart set on a smartphone, but my wallet says no, however, as the flat rate packet price, as I discuss every time I post about smartphones, is still too high…
As there’s nothing decent to graph, here instead is a video showing how it’s a dog eat dog (stewpot set) market out there…
In this the latest mobile phone upgrade needs survey from goo Research, their 52nd in the series, in the report by japan.internet.com they chose to focus on camera-related issues.
Demographics
Between the 17th and 23rd of June 2010 exactly 1,000 mobile phone users from the goo Research monitor group completed a private internet-based questionnaire. 51.1% of the survey were female, 1.9% in their teens, 13.3% in their twenties, 24.4% in their thirties, 29.2% in their forties, and 21.2% aged fifty or older.
In the latest round of summer model mobile phones, they are a good number now with 13 megapixel cameras, although as most people will tell you, it’s not the raw megapixels but the quality of the sensor that is important. On a mobile with a limited size and often cheap lens, above five or eight megapixels you’ll not see any benefit, and perhaps even a degradation. Read the rest of this entry »
With the launch of the Xperia at the end of last month (March 2010) and heavy advertising on primetime television, it’s perhaps not a surprise that according to goo Research’s 51st mobile phone upgrade needs survey, as reported by japan.internet.com, that the Xperia is as popular as it is.
Demographics
Between the 9th and 14th of April 2010 1,000 mobile phone users from the goo Research monitor group completed a private internet-based questionnaire. 51.0% of the sample were male, 1.0% in their teens, 11.5% in their twenties, 3.2% in their thirties, 28.1% in their forties, and 24.2% aged fifty or older.
I’ve had a play with the Xperia at a special shop they’ve opened in Osaka, and it’s quite fun to use, and the display font is much better than I imagined it would be. I quite fancy it myself, but I cannot really justify the 5,400 yen per month unlimited data plan (plus another 1,500 yen in basic service fees), with of course 40,000 yen for the handset on top. Read the rest of this entry »
Despite Samsung being one of the best-selling smartphones in Japan, as this survey from goo Research, reported on by japan.internet.com, into mobile phone and smartphone upgrades (the 8th time this survey has been conducted) revealed.
japan.internet.com recently reported on the 7th regular survey by goo Research into 
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japan.internet.com recently reported on the 5th regular survey by goo Research into 
goo Research started another new regular survey series that is actually just a renaming of an old series, changing title from “mobile phone upgrade needs” to 
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With the launch of the Xperia at the end of last month (March 2010) and heavy advertising on primetime television, it’s perhaps not a surprise that according to goo Research’s 
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