世論 What Japan Thinks

Continuing my recent alcohol theme, and to get all seasonal, this time MyVoice looked at what people thought about 梅酒, umeshu, or Plum Wine. 15,579 members of their MyVoice Community, 54% female, completed their internet-based questionnaire at the start of March. In the sample there were 23% in their twenties, 40% in their thirties, 25% in their forties, and 12% in their fifties.

For me, umeshu is just too sweet and has an artificial flavour, even in those brands that are 100% natural ingredients. Although the adverts for it are almost exclusively female-oriented, I am surprised that less than a quarter identified it as a feminine drink. Almost two in five chose it as a health drink, which is not really surprising as a lot of people hear a snippet of health news (or even quackery) and take it to heart; for instance, one famous actor recently admitted to drinking over two bottles of red wine a day, and another model quaffed about 18 cups of coffee, both convinced that since both these substances in moderation have certain benefits, one cannot take too much of them.
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