世論 What Japan Thinks

This recent survey from iBridge Research Plus and reported on by japan.internet.com into the web tool of the moment, micro-blogging, found that certainly for the sample used, there are very few Twitterers in Japan.

Demographics

On the 11th of May 2009 300 members of the iBridge monitor group completed a private internet-based questionnaire. 51.7% of the sample were male, 22.7% in their twenties, 26.3% in their thirties, 24.7% in their forties, 21.7% in their fifties, and 4.7% in their sixties.

Despite me having a Twitter account and far more followers than I would expect to have, I never use the thing and quite frankly find the fascination with it inexplicable. In addition, it destroys the link structure of the web as everything gets routed through abbreviated URLs, and given that a lot of people use third-party tools to access Twitter, I don’t get full tracking of my incoming traffic.

I can confidently predict that Twitter or other micro-blogs (blogging in less than 200 characters per entry, a sort of blog for SMS) will not take off in Japan until they support emoji.
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japan.internet.com recently published the results of a survey conducted by Cross Marketing Inc on one of the latest tools that has been causing something of a buzz around the English-language blogging world, namely Twitter. Twitter is an application that allows short messages to be posted to mini-blog and a group of listeners, perhaps a bit like a Web2.0 blog and RSS and instant messenger combined, with a bit of SMS thrown in for good measure.

Demographics

Over the 9th and 10th of May 2007 Cross Marketing interviewed 300 members of its internet monitor panel. The sample was split into regular sized groups: 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties. Each age group was also split evenly into 30 male and 30 female respondents.

I’ve not used Twitter and have no plans to myself, as my impression is that most of the users are people wedded to their internet connection posting about the trivial things in their daily lives with worryingly high frequency, perhaps like a grown-up version of MySpace.
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