Between the 11th and 15th of November 2010 480 members of the goo Research online monitor group who used a corporate Twitter account as part of their job completed a private internet-based questionnaire. Sex and age demographics were not reported as they were not particularly significant; instead company size was reported. 34.2% worked in companies of under 10 employees, 20.8% between 10 and 99 employees, 26.9% between 100 and 999 employees, and 18.1% with 1,000 or more employees. Furthermore, 64.0% were consumer-oriented companies (B2C), 23.5% public or private-sector oriented (B2B), and 12.5% were both B2C and B2B.
My employer just recently got ranked in the top ten social media-using corporations in Japan according to Agile Media Networks. The results first Coca-Cola, second Suntory, third Sega, fourth Panasonic, fifth Lawson’s, sixth Ajinomoto, seventh Nike, eighth Sony, ninth Universal Studios Japan, and tenth Unilever. Surprisingly, Uniqlo were not in the top fifty. Perhaps I should translate that result soon? Read the rest of this entry »
A curious set of results were produced by this recent survey by goo Research, reported on by japan.internet.com, into microblogging. Although (or should that be ‘because’) the report did not define what a microblog was, under 8% reported having used or read one, yet just over 20% reported having been Twitter users, yet Twitter was the very first microblog.
Demographics
Between the 13th and 17th of September 2010 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.4% in their teens, 18.5% in their twenties, 21.0% in their thirties, 16.0% in their forties, 15.8% in their fifties, and 12.2% aged sixty or older.
However, there are other microblogs that are more like real blogs but with a text limit and without the social features of Twitter, but I cannot name any offhand! I’m sure there’s a WordPress plugin, though, to turn your blog into a Twitter for one. A quick Google finds these two for starters.
Between the 9th and 12th of July 2010 315 members of the goo Research online monitor group who used a corporate Twitter account as part of their job completed a private internet-based questionnaire. Sex and age demographics were not reported as they were not particularly significant; instead company size and industry was reported. 32.1% worked in companies of under 10 employees, 27.0% between 10 and 99 employees, 21.0% between 100 and 999 employees, 19.0% with 1,000 or more employees, and 1.0% just didn’t know. 22.9% were in manufacturing, 10.2% in distribution or small shops, 5.4% in finance, 55.9% in service industries, and 5.7% other.
Note that although the sample is small, all the respondents were corporate Tweeters, so the accuracy of the data should be high.
My employer just released a new corporate social media hub site, combining Twitter and YouTube feeds. There might also be a blog, but I’ll be surprised if it is anything other than just a press release archive. I don’t think there’s an active mixi account, and there’s certainly no Facebook account for the Japanese side. Read the rest of this entry »
Between the 21st and 23rd of June 2010 1,137 members of the goo Research online monitor group completed a private internet-based questionnaire. 65.1% of the sample were female, 8.0% in their teens, 20.4% in their twenties, 31.2% in their thirties, 23.9% in their forties, 9.2% in their fifties, and 7.2 aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
I don’t think I suffer from any of the below. Note that Tweeting in the bath is very much possible in Japan as many phones are waterproof, or at least splashproof. Read the rest of this entry »
With the election for the upper house upon us, although the government has lifted the ban on political party web pages (they used to have to blank) so the candidates are now able to update their blogs, etc, email and Twitter remains banned. To see what people think, goo Research, in conjuction with the Mainichi Shimbun, took a look at what people thought of internet-based election campaigns.
Demographics
Over the 8th and 9th of June 2010 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. All were of voting age, but no further demographic breakdown was given.
Note that as usual for this kind of report, don’t knows have been eliminated, so I cannot give a sample size for each of the questions.
I’ve read a few recent news stories stating rather high user levels for Twitter in Japan that I did find quite difficult to believe, but here is a report from japan.internet.com on a survey by Point On Research into Twitter usage that backs up the data, although note that this survey is of mobile phone users with unlimited data plans.
Demographics
On the 22nd of June 2010 800 heavy users of mobile phones completed a mobile phone-based questionnaire. The sample was 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.
As I hope you have noticed on my sidebar I’m on Twitter. I’ve tried using it from my mobile phone, but it costs me a little over 100 yen just to load a single page! I do one auto-post per day through my blog, then an occasional manual tweet. I think that as I’m an irregular tweeter replies too are rather irregular.
Finally, at least one candidate in the upcoming election is using Twitter (or should that be Barker?):
Thanks to events such as the demos in Iran last year, the awareness of Twitter has gone through the roof, from around 12% to 95%, according to this survey conducted by goo Research and reported on by japan.internet.com.
Demographics
Between the 22nd and 24th of April 2010 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.0% in their teens, 17.8% in their twenties, 21.4% in their thirties, 16.8% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.
I’ve used Twitter once or twice on my non-smartphone using the special Japanese iMode gateway, but due to stupidly high data costs in Japan (about 1 yen per kilobyte – yes, not megabyte) it costs me about 150 yen to just log in and view my home page! Read the rest of this entry »
As if Japanese television wasn’t mindless enough (there are good shows, but even the good shows are cheap time-fillers), nearly half of the respondents to iShare’s survey into Twitter and television thought the two make a fun mix.
Demographics
Between the 9th and 15th of February 2010 516 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.2% of the sample were male, 30.4% in their twenties, 33.7% in their thirties, and 35.9% in their forties.
Even worse, about two in five fancied Twittering with the people on the box. I’ve seen a couple of late-night programmes that feature the people in the studio checking emails for topics, and it’s incredibly boring just watching the top of someone’s head as they mutter at a monitor trying to summarise a message. Read the rest of this entry »
Despite having lots of followers, I still don’t know the answer to the question goo Ranking posed, namely what’s so great about Twitter?
Demographics
Between the 18th and 21st of December 2009 1,077 members of the goo Research monitor group completed a private internet-based questionnaire. 51.0% of the sample were female, 8.7% in their teens, 15.3% in their twenties, 27.0% in their thirties, 27.8% in their forties, 11.9% in their fifties, and 9.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
Whenever I see programs or read about Twitter users, especially Japanese users, I am overcome with a great feeling of sadness. Mobile users, especially, seem to have devolved from rich email to basically text SMS. Read the rest of this entry »
Between the 22nd and 27th of July 2009 562 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.0% of the sample were male, 34.5% in their twenties, 32.9% in their thirties, and 32.6% in their forties.
What Japan Thinks can be found on Twitter; most of the content is just automated Tweeting of my posts, but two or three times a week or so I post one-liner survey translations that don’t make it to the main blog.
Note that the Twitter usage rate of 6.2% in this survey versus 2.3% in the previously-mentioned survey can be ascribed to iShare having a more technically-minded audience; the simple fact that the survey respondent pool comes from people using an email forwarding service demonstrates this.
This recent survey from goo Research, in conjuction with social media consultants Looops Communications, took a look at corporate social media use, a follow-up to a July survey into the same topic.
A curious set of results were produced by this recent survey by goo Research, reported on by japan.internet.com, into 
A recent very detailed survey from goo Research, in conjuction with social media consultants 
With the election for the upper house upon us, although the government has lifted the ban on political party web pages (they used to have to blank) so the candidates are now able to update their blogs, etc, email and Twitter remains banned. To see what people think, goo Research, in conjuction with the Mainichi Shimbun, took a look at what people thought of 
I’ve read a few recent news stories stating rather high user levels for Twitter in Japan that I did find quite difficult to believe, but here is a report from japan.internet.com on a survey by Point On Research into 
Thanks to events such as the demos in Iran last year, the awareness of 
As if Japanese television wasn’t mindless enough (there are good shows, but even the good shows are cheap time-fillers), nearly half of the respondents to iShare’s survey into 
With 
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