世論 What Japan Thinks

japan.internet.com recently reported on an interesting survey conducted by Nifty, comnico and Lifemedia into social media usage, focusing on young soon-to-graduate students.

Demographics

Between the 8th and 11th of March 2013 559 social media-using people who were due to graduate at the end of this academic year and were aged between 20 and 26 completed an internet survey, but it was not reported how the sample was gathered. 62.1% of the sample were female, and 37.9% male.

Coincidentally, my new group leader today introduced himself, including his Facebook page, and suggested that people interested should befriend him, so I shall do that and see what happens…
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Today I present a statistic rather than a survey for a change, a look by Biglobe’s Twipple service at the top-trending Twitter keywords (not hashtags) for September 2012, as reported by japan.internet.com.

About 1.384 billion Tweets were generated in Japan in September 2012, and these formed the data from which the following top ten was generated. It is also noted that “typhoon” racked up 57.15 million tweets on its peak day, whereas the second-placed “iPhone 5″ managed just 6 million at its peak.
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In a survey from iResearch reported on by japan.internet.com into SNS usage there was the rather depressing to me result that young folk today are watching the television with one eye and their mobiles with the other, and rather than just yelling at the goggle box they are spewing their thoughts for all to see on Twitter.

Demographics

Between the 12th and 14th of June 2012 300 male and female members of the iResearch online monitor group aged between 20 and 39 who were also SNS users completed a private internet-based questionnaire. No further demographic breakdown was provided.

You may have noticed that this survey is for a change not from goo Research – after a couple of years I have finally found where japan.internet.com hid all their other survey data, so I hope I can have a more varied selection for you in the future!
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The phrasing of this survey question from goo Ranking is a bit odd, but it’s rather a good list none-the-less, looking at what people think it might be dangerous to tweet about.

Demographics

Between the 18th and 20th of October 2011 1,092 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 11.2% in their teens, 16.2% in their twenties, 25.7% in their thirties, 25.8% in their forties, 11.5% in their fifties, and 9.5% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

If numbers 7 and 8, for instance, were followed on Facebook, it would be a very, very quiet place indeed! That reminds me of the recent story about how three-quarters of the photos of British people on Facebook are from when they were drunk!

I’m more likely to post to Google+ myself, and the only one I’d stop at would be posting a photo taken at home and tagged with location information.
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As a follow-up to last week’s look at why Japanese stop following people, this time it is the opposite question from goo Ranking, what characteristics of people makes one want to follow them on Twitter.

Demographics

Over the 6th and 7th of June 2011 1,148 members of the goo Research online monitor group completed a private internet-based questionnaire. 50.6% of the sample were male, 12.1% in their teens, 16.9% in their twenties, 28.0% in their thirties, 25.4% in their forties, 9.7% in their fifties, and 7.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

As my Twitter followed count is very low (I rarely read it myself!) I think just about everyone falls under the same hobbies classification, namely running a Japan blog.

By the way, I’ve been playing around with Google’s new social network Google+ (drop me a line if you want an invite!), and I suspect it might have more of an effect on Twitter than Facebook; I’ve never worked out how in Twitter to follow a conversation; everything seems just one way to me.
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An interesting ranking survey by goo Ranking looked at why people come to want to stop following someone on Twitter.

Demographics

Between the 20th and 22nd of April 2011 1,110 members of the goo Research monitor group completed a private internet-based questionnaire. 60.5% of the sample were female, 10.8% in their teens, 16.2% in their twenties, 27.4% in their thirties, 26.4% in their forties, 9.3% in their fifties, and 9.9% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I only follow people I know, and don’t really read Twitter anyway, so none of the below in any way relate to what I do!

Next week I hope to have the opposite survey for you, why people want to follow someone.
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Unfortunately, the reports on japan.internet.com of surveys from goo Research recently took a turn for the worse with only one, not three, data sets being reported in detail. However, I will keep using them, but there will be more text and less tables. The first of these abbreviated surveys is on Twitter, with the focus being on getting information with, I suspect, the recent Great East Japan Earthquake Disaster being prominent in people’s minds when answering.

Demographics

Betweem the 12th and 18th of April 2011 1,082 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.5% in their teens, 18.5% in their twenties, 21.6% in their thirties. 15.9% in their forties, 15.2% in their fifties, and 12.2% aged sixty or older.

I didn’t use Twitter to get any information, but I’m glad that not too many people seemed to have found information such as that from the French embassy useful.
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This recent survey from goo Research, in conjuction with social media consultants Looops Communications, took a look at corporate social media use, a follow-up to a July survey into the same topic.

Demographics

Between the 11th and 15th of November 2010 480 members of the goo Research online monitor group who used a corporate Twitter account as part of their job completed a private internet-based questionnaire. Sex and age demographics were not reported as they were not particularly significant; instead company size was reported. 34.2% worked in companies of under 10 employees, 20.8% between 10 and 99 employees, 26.9% between 100 and 999 employees, and 18.1% with 1,000 or more employees. Furthermore, 64.0% were consumer-oriented companies (B2C), 23.5% public or private-sector oriented (B2B), and 12.5% were both B2C and B2B.

My employer just recently got ranked in the top ten social media-using corporations in Japan according to Agile Media Networks. The results first Coca-Cola, second Suntory, third Sega, fourth Panasonic, fifth Lawson’s, sixth Ajinomoto, seventh Nike, eighth Sony, ninth Universal Studios Japan, and tenth Unilever. Surprisingly, Uniqlo were not in the top fifty. Perhaps I should translate that result soon?
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A curious set of results were produced by this recent survey by goo Research, reported on by japan.internet.com, into microblogging. Although (or should that be ‘because’) the report did not define what a microblog was, under 8% reported having used or read one, yet just over 20% reported having been Twitter users, yet Twitter was the very first microblog.

Demographics

Between the 13th and 17th of September 2010 1,079 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.4% in their teens, 18.5% in their twenties, 21.0% in their thirties, 16.0% in their forties, 15.8% in their fifties, and 12.2% aged sixty or older.

However, there are other microblogs that are more like real blogs but with a text limit and without the social features of Twitter, but I cannot name any offhand! I’m sure there’s a WordPress plugin, though, to turn your blog into a Twitter for one. A quick Google finds these two for starters.

Regarding Q2SQ, I’ve updated my status line on Facebook exactly once.
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A recent very detailed survey from goo Research, in conjuction with social media consultants Looops Communications, took a look at corporate Twitter accounts.

Demographics

Between the 9th and 12th of July 2010 315 members of the goo Research online monitor group who used a corporate Twitter account as part of their job completed a private internet-based questionnaire. Sex and age demographics were not reported as they were not particularly significant; instead company size and industry was reported. 32.1% worked in companies of under 10 employees, 27.0% between 10 and 99 employees, 21.0% between 100 and 999 employees, 19.0% with 1,000 or more employees, and 1.0% just didn’t know. 22.9% were in manufacturing, 10.2% in distribution or small shops, 5.4% in finance, 55.9% in service industries, and 5.7% other.

Note that although the sample is small, all the respondents were corporate Tweeters, so the accuracy of the data should be high.

My employer just released a new corporate social media hub site, combining Twitter and YouTube feeds. There might also be a blog, but I’ll be surprised if it is anything other than just a press release archive. I don’t think there’s an active mixi account, and there’s certainly no Facebook account for the Japanese side.
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