Japanese university students and their social media friends
The Tokyo Advertising Association (there doesn’t seem to be an official translation) recently conducted a survey entitled “University Student Awareness Survey Project FUTURE2012″, a not very promising-sounding title, but it actually was rather good and very detailed, and subtitled “Friend relationships-related awareness survey”, which gives a better clue as to the content. japan.internet.com presented the highlights, which I will present here too.
Demographics
800 students attending universities within the Tokyo city area completed the survey between the 17th and 31st of July 2012, but no further demographic details were given.
In the report presented here the focus was on the first part of the survey looking at solo activities. The full survey looks at SNS, Twitter and LINE activities in greater depth, and I should translate more of it later. For instance, two years ago 96.6% were using mixi and just 12.3% Facebook, but now 90.7% are using LINE (didn’t exist two years ago), 87.7% Twitter (wasn’t asked about two years ago), 70.8% mixi and 66.2% Facebook. Furthermore, LINE is the main tool for 34.7% but Twitter has 48.6%, and Facebook beats mixi 10.0% to 1.7%. Drop me a message if you want to learn more!
Read the rest of this entry »
Subscribe to feed