One in five Japanese still clinging to their videos

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Do you watch television programs in real time or recorded? graph of japanese statisticsA recent survey from Marsh Inc, reported on by japan.internet.com, into recording television programs found the use of video tapes outnumbering Blu-ray players.

Demographics

Between the 19th and 23rd of May 2010 300 members of the Marsh monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.0% in their teens, 18.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fities, and 20.0% aged sixty or older.

I watch more TV in real-time than recorded – weekdays is usually real-time, weekends is catching up with what I’ve missed.
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One in four watching more TV on digital

How has your terrestrial digital TV viewing time changed? graph of japanese statisticsWith the deadline for the digital terrestrial switchover getting ever closer – only 13 months until the 24th of July 2011 – rates of adoption are creeping up, according to this recent survey from goo Research and reported on by japan.internet.com into terrestrial digital television, the 14th time this regular survey has been conducted.

Demographics

Between the 10th and 12th of May 2010 1,084 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.3% in their teens, 17.7% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.9% in their fifties, and 12.0% aged sixty or older.

Coupled with the Eco Point system for rebates for buying digital televisions due to end in December of this year (it works out at about 20% off a Japanese brand 32″), surely the next couple of surveys will see the figure surpass 80%. I know I’m tempted to buy with my summer bonus.

As a cross-reference, I saw the government recently claiming that 83.8% of households were digital-ready, a figure that differs greatly from the numbers here. If you notice the wording, though, it implies that these households have at least one digital reception device, which would include One Seg mobile phones, but I hardly see them taking pride of place in one’s living room!

In Q2, I cannot really think why three people were satisfied with the copy protection on digital broadcasts. Perhaps the respondents has either worked on the specifications or were in the business of selling hacking software.
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Internet more fun than Japanese television

Which is more enjoyable, television or internet? graph of japanese statisticsIt’s been a couple of years since the last time I translated a survey into television versus internet, so I was interested to see how the numbers have changed according to this recent survey from Marsh Inc, reported on by japan.internet.com, into computer and internet usage, but focusing on television-related issues.

Demographics

Between the 28th of April and the 7th of May 2010 (quite a long span!) 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was 50:50 male and female, 2.3% in their teens, 17.7% in their twenties, 20.0% in their thirties, 20.0% in their forties, 20.0% in their fifties, and 20.0% aged sixty or older.

The results seem to display a definite trend back to television, although the article does not attempt to ascribe a reason for this, although I feel for such a change to happen in just 7 or 8 months the only reason can be that their sampling methodology either is poor or has changed since the last survey; I don’t think it is a real change in behaviour.
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Vast majority aware of 3D TV and movies

Would you like to get a 3D television? graph of japanese statisticsWith Panasonic due to start selling their 3D Viera on the 23rd of April, this recent survey from goo Research was on television in general, but the short report on japan.internet.com focused on the timely 3D aspect.

Demographics

Between the 18th and 20th of March 2010 1,079 members of the goo Research monitor group completed a private internet-based questionnaire. 52.9% of the sample were male, 16.3% in their teens, 18.4% in their twenties, 21.7% in their thirties, 15.9% in their forties, 15.5% in their fifties, and 12.2% aged sixty or older.

As a cross-reference, you might like to look at an earlier survey from iShare on the same subject.

I’m not interested in 3D television, myself. I did notice a couple of days ago in central Osaka the local cable company were promoting their upcoming 3D broadcasts, and there was quite a long queue in front of the demostration stand, but perhaps people were just lining up for whatever freebies they were handing out…
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One in four not using digital broadcast extra features

Recently japan.internet.com reported on goo Research’s 13th regular survey into terrestrial digital television broadcasts.

Demographics

Between the 26th of February and 3rd of March 2010 1,072 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.4% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.2% in their forties, 15.5% in their fifties, and 12.0% aged sixty or older.

I’m one of the people not using the advanced features of digital broadcasts, as She Who Must Be Obeyed won’t let me anywhere near the remote! She uses the EPG-based programming herself a lot, as our digital receiver is our Diga.
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Twittering on TV

Have you ever seen a Twitterer's Tweet? graph of japanese statisticsAs if Japanese television wasn’t mindless enough (there are good shows, but even the good shows are cheap time-fillers), nearly half of the respondents to iShare’s survey into Twitter and television thought the two make a fun mix.

Demographics

Between the 9th and 15th of February 2010 516 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 57.2% of the sample were male, 30.4% in their twenties, 33.7% in their thirties, and 35.9% in their forties.

Even worse, about two in five fancied Twittering with the people on the box. I’ve seen a couple of late-night programmes that feature the people in the studio checking emails for topics, and it’s incredibly boring just watching the top of someone’s head as they mutter at a monitor trying to summarise a message.
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Television most often watched on LCD in Japan

Which kind of television receiver do you use the most? graph of japanese statisticsRecently goo Research looked at television in a survey reported on by japan.internet.com.

Demographics

On the 16th of December 2009 1,061 members of the goo Research monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.6% in their teens, 18.1% in their twenties, 21.1% in their thirties, 16.2% in their forties, 15.6% in their fifties, and 12.3% aged sixty or older.

I’ve just got a rather old tube-based television at home, and the wife has a One Seg mobile phone, but she only watches it once in a blue moon, especially as it doesn’t have an external aerial so even when perfectly still it’s difficult to get a signal, and it’s almost unwatchable on the train.

Built-in televisions in bathrooms are a great gimmick that I could be persuaded to go for, even though my eyesight’s so bad I don’t think I could see anything if we were to get one!

Oh, and just in case you’re wondering, yes, Japanese televisions are measured in inches.
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3D movies and television in Japan

Would you like to watch 3D contents on a 3D television? graph of japanese statisticsWith Avatar in 3D in the cinemas and doing rather well, and a big push from television makers towards getting 3D into the living room, I’m surprised that it’s taken quite this long for a survey on 3D to appear.

Demographics

Between the 2nd and 7th of December 2009 541 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 55.6% of the sample were male, 35.1% in their twenties, 28.75 in their thirties, and 36.2% in their forties.

I went to see Up (or “Old Man Carl’s House Flies in the Sky”, as it was rendered in Japanese) in 3D and the glasses were rather uncomfortable, and I had to spend periods of time holding them away from the bridge of my nose as they hurt. I also failed to appreciate any 3D whatsoever, except for background blurring in one or two scenes. I later went to see Avatar in 2D as I didn’t fancy another two and half hours of the specs.
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Separate digital tuner boxes surprisingly unpopular

地デジカ|entoAs part of goo Research’s 12th regular survey into terrestrial digital television broadcasts, reported on by japan.internet.com, people’s upgrade plans were revealed, and the cheapest option of a separate tuner box had very few takers.

Demographics

Between the 10th and 15th of December 2009 1,062 members of the goo Research monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.0% in their forties, 15.8% in their fifties, and 12.0% aged sixty or older.

My parents in law need to be upgraded at, no doubt, my expense, so they’ll be getting the cheapest option, the tuner box, assuming we can find one! Last month they had NTT round trying to sell them either ADSL or fibre plus IPTV (they weren’t very sure either) but at about 5,000 yen per month it didn’t take much for us to persuade them it was an utter waste!

We’ve a digital-ready DVD and hard disk recorder, but I wonder if I might also buy a tuner box as the recorder takes too long to power up. But if we do that, we then have to worry about remote control overload…

Chidejika terrestrial digital television promotion mascot character bento lunch box from works & technica.
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Majority now digital switchover-ready in Japan

With the analogue switch-off now only 21 months away (24th July 2011), the number ready for the change has now passed the halfway mark, according to the 11th regular survey into digital terrestrial television from goo Research and reported on by japan.internet.com.

Research results

Between the 5th and 10th of October 2009 1,092 members of the goo Research monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 16.6% in their teens, 18.2% in their twenties, 21.2% in their thirties, 15.9% in their forties, 15.8% in their fifties, and 12.3% aged sixty or older.

With 13% of the population still to decide, I’ve been seeing a few adverts for a converter box, and the one below from J:Com trying to persude presumably not just the microscopic percentage of foreigners who might be in the situation of being TV-less in two years.

And what’s with the two bouncer guys in shades at the back of the stage?
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