世論 What Japan Thinks

japan.internet.com reported on the 6th regular survey into terrestrial digital television conducted by goo Research. However, the regularity of this survey is diminishing somewhat now that it is pretty much ubiquitous.

Demographics

Between the 5th and 9th of November 2012 1,086 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.2% in their teens, 18.2% in their twenties, 21.5% in their thirties, 16.0% in their forties, and 28.1% aged fifty or older.

One possible reason for the increase in television watching might be more to do with the depressed economy and people spending more time at home, thus it’s not that digital makes programmes any better, it’s that people cannot afford to do much else.

The survey ends by noting that it would be nice if the focus of the survey could move to consumption of contents; broadcast versus recorded versus on demand versus YouTube, for example.
Read the rest of this entry »

[part one] [part two]

This recent survey from Interface In Design into smart television, where the respondents got to compare devices hands-on, produced the surprising result that one Korean model beat three Japanese models in almost every category.

Demographics

Between the 11th and 16th of October 2012 240 people were picked off the street to take part in a Central Location Test, where they could try all the devices under test hands-on. The sample was of people who watched television at home at least thrice a week, and there was a 50:50 split of the sexes in each of four age groups, with 25% in their twenties, thirties, forties, and fifties or older. The televisions under test were all 55 or 52 inch LCDs, Panasonic TH-L55ET5, Sony KDL-55HX850, Sharp LC-52L5 and LG 55LM7600.

I believe that in this test people were aware which television was which, in other words there is nothing that I could see in the survey that suggests that maker names were hidden. This makes the graph here even more suprising, as one would have thought the people surveyed would have been more loyal to their local brands. Even if names were hidden, it still makes grim reading for the Japanese television manufacturers, what with now all three of the makers here having their shares relegated to junk status.
Read the rest of this entry »

[part one] [part two]

This recent survey from Interface In Design into smart television, where the respondents got to compare devices hands-on, produced the surprising result that one Korean model beat three Japanese models in almost every category.

Demographics

Between the 11th and 16th of October 2012 240 people were picked off the street to take part in a Central Location Test, where they could try all the devices under test hands-on. The sample was of people who watched television at home at least thrice a week, and there was a 50:50 split of the sexes in each of four age groups, with 25% in their twenties, thirties, forties, and fifties or older. The televisions under test were all 55 or 52 inch LCDs, Panasonic TH-L55ET5, Sony KDL-55HX850, Sharp LC-52L5 and LG 55LM7600.

Note that The Register has an interesting opinion piece on smart television’s software design.
Read the rest of this entry »

In a survey from iResearch reported on by japan.internet.com into SNS usage there was the rather depressing to me result that young folk today are watching the television with one eye and their mobiles with the other, and rather than just yelling at the goggle box they are spewing their thoughts for all to see on Twitter.

Demographics

Between the 12th and 14th of June 2012 300 male and female members of the iResearch online monitor group aged between 20 and 39 who were also SNS users completed a private internet-based questionnaire. No further demographic breakdown was provided.

You may have noticed that this survey is for a change not from goo Research – after a couple of years I have finally found where japan.internet.com hid all their other survey data, so I hope I can have a more varied selection for you in the future!
Read the rest of this entry »

With the switch-over to digital TV about to complete at the end of this month when the disaster-struck prefectures join the rest of the country in turning off analogue terrestrial broadcasts, this seems like a good time to look with goo Research at how people are using terrestrial digital television, in their third regular report into this topic, as featured on japan.internet.com.

Demographics

Over the 27th and 28th of February 2012 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.2% in their teens, 18.1% in their twenties, 21.3% in their thirties, 16.6% in their forties, and 27.9% aged fifty or older.

I like the instant weather forecasts, especially as my television knows where I live, so I always get the exact weather for the town, with the default being an 18 to 24 hour forecast, with the weather and temperatures predicted in three hour intervals. My wife heavily uses the EPG programming, but that was available for our old analogue television too. She also once took part in a quiz broadcast along with a program, but I didn’t have the heart (or the stamina!) to explain that because we’ve not got the TV plugged into the internet, nothing was actually being recorded.
Read the rest of this entry »

japan.internet.com recently reported on a survey conducted by goo Research into internet television, which is basically a television that instead of (or is it “along with”?) getting a signal over a cable or radio waves, it uses the internet to obtain its content.

Demographics

Between the 10th and 12th of January 2012 1,093 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male, 16.3% in their teens, 18.2% in their twenties, 21.6% in their thirties, 16.4% in their forties, 15.4% in their fifties, and 12.2% aged sixty or older.

I’m not really very clear myself on the Unique Selling Point of internet TV, so I can’t say I’ve got any interest. TV should be passive; anything that requires more than a couple of clicks on a remote control is better done on a real computer!
Read the rest of this entry »

[part 1][part 2]

iShare recently took a look at the subject of recording television programs.

Demographics

Over the 17th and 18th of November 2011 832 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 59.6% of the sample were male, 6.3% in their twenties, 20.7% in their thirties, 34.6% in their forties, 23.3% in their fifties, and 15.1% in their sixties.

I’ve not mastered the use of our recorder, as the wife takes charge of the device. The best I can do is record live programs; I’ve never actually got round to trying to set up any reservations!

Note that when television watching is mentioned, that includes both live television and time-shifted contents.
Read the rest of this entry »

[part 1][part 2]

iShare recently took a look at the subject of recording television programs.

Demographics

Over the 17th and 18th of November 2011 832 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 59.6% of the sample were male, 6.3% in their twenties, 20.7% in their thirties, 34.6% in their forties, 23.3% in their fifties, and 15.1% in their sixties.

Note that when television watching is mentioned, that includes both live television and time-shifted contents.
Read the rest of this entry »

With the digital switch-over finished (with a subsequent massive drop in demand for televisions, but that’s another story), this survey from goo Research, reported on by japan.internet.com, into terrestrial digital television had a look at how people were finding it.

Demographics

Between the 14th and 16th of November 2011 1,089 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.2% of the sample were male. 16.5% in their teens, 18.1% in their twenties, 21.6% in their thirties, 16.0% in their forties, and 21.6% aged fifty or older.

I’m rather satisfied with the whole digital broadcast business. My favourite part is that pressing the data button on most channels gives a three-hourly breakdown of the weather for the next 24 hours in my town, no further fiddling required.
Read the rest of this entry »

A recent survey from goo Research, reported on by goo Research, looked at 3D movies.

Demographics

Between the 7th and 11th of October 2011 1,085 members of the goo Research monitor group completed a private internet-based questionnaire. 52.6% of the sample were male, 16.5% in their teens, 18.5% in their twenties, 21.7% in their thirties, 16.2% in their forties, 15.5% in their fifties, and 11.6% aged sixty or older.

I have absolutely no plan to buy a 3D television, and I always try to find the 2D version of movies, although recently it’s become harder, especially trying to find the combination of both 2D and subtitled instead of dubbed versions.
Read the rest of this entry »