Tablets most often used for consuming video on the sofa

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Android tablet users, what smartphone do you use? graph of japanese statisticsMobile Marketing Data Laboratory recently conducted a survey with a lot of useful data points, looking at tablet device issues.

Demographics

Between the 18th and 20th of June 2013 568 members of the MMD research panel who were also users of both tablets and smartphones completed a private internet-based questionnaire. The ages were between 20 and 59 years old, but no further information was provided.

There’s a lot of great data here that I’ve been hoping to get my hands on for a while. Over 20% of Android tablet users being iPhone owners is not a surprise to me; given that the iPhone is the biggest-selling smartphone in Japan it is statistically quite normal (I think!) that there is such a split. However, I would like to know why iPhone users chose an Android tablet, or did Android tablet users choose the iPhone? At a guess, I would say that price would be the deciding factor, but I wonder how many of those choosing an Android did have a significant investment in iTunes and app purchases? Perhaps next time we can get answers to these questions.
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Mobile device ownership and usage

japan.internet.com recently reported on goo Research’s 8th regular look at mobile devices.

Demographics

Between the 10th and 13th of June 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.3% of the sample were male, 13.5% in their teens, 15.8% in their twenties, 21.7% in their thirties, 17.3% in their forties, and 31.8% aged fifty or older.

In Q1SQ, I am disappointed that they did not have a separate answer for watching video; I suppose “web browsing” would cover everything from common or garden surfing to watching free content on YouTube and also paid content on Hulu and the likes, but to see data on usage of subscription services in particular on tablets would be illuminating.
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Game app usage and in-game purchases in Japan

Have you ever bought in-game items for smartphone or tablet game apps? graph of japanese statisticsjapan.internet.com reported on an interesting survey from goo Research looking at smartphone and tablet game apps.

Demographics

Between the 28th and 30th of May 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 54.0% of the sample were male, 13.4% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.3% in their forties, 14.8% in their fifties, and 17.9% aged sixty or older.

I have spent exactly zero yen on in-game purchases; the two games I play that have such features play perfectly well without any extra contributions.
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Japanese taking tablet security more seriously

This recent short report from japan.internet.com on a survey by goo Research into IT device security, the second time they have conducted this survey, the first being in November 2012.

Demographics

Between the 7th and 12th of March 2012 1,033 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.9% aged fifty or older.

Here’s a scam virus advert on a tablet:

Ads for scam Android antivirus. No, Android isn't like Windows at all...

I seem to remember translating the previous survey, but I cannot find it on the site. Perhaps I got half-way through and decided it wasn’t interesting enough to be published?

Anyway, I’m curious why tablet security is increasing but smartphone staying static. One factor in the tablet rise is no doubt due to Android increasing market share, and curiously enough if all the extra 36 tablet owners in Q1SQ were non-iOS users, and all of them used security software, then the rise from 42.1% to 55.2% is explained, but I’m sure that’s just a numerical fluke.
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Android closing the gap on Apple in tablet OS

Would you like a tablet? graph of japanese statisticsjapan.internet.com recently reported on the seventh regular survey by goo Research into mobile devices, with the focus this time on tablets.

Demographics

Between the 4th and 9th of March 2013 1,085 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.6% of the sample were male, 13.5% in their teens, 15.8% in their twenties, 21.4% in their thirties, 17.4% in their forties, and 32.0% aged fifty or older.

I really do feel that tablet use is increasing; on my commute there is invariably at least one person using a tablet, and the most common uses appear to be general surfing or reading. Today I say my first person running LINE chatRead the rest of this entry »

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Smartphone and tablet market share in Japan

Who is the maker of the tablet you use the most? graph of japanese statisticsJust a quick pair of statistics for today, taken from the article by japan.internet.com on the SmartPhone Contents Report Vol.04 by Video Research Interactive.

Demographics

Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.

Sadly, my employer does not make it into either of the lists…
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Tablets reaching one in six Japanese

Do you have a tablet device? graph of japanese statisticsThis is a survey that I hope goo Research will make into a series, their look at tablet devices, as reported by japan.internet.com.

Demographics

Between the 1st and 3rd of February 2013 1,087 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.2% in their teens, 18.3% in their twenties, 21.4% in their thirties, 16.3% in their forties, 15.5% in their fifties, and 12.3% aged sixty or older.

Note that the one-sixth in the title refers to the one-sixth of the population that are members of goo Research, so there might be a positive bias towards tablet owners, but on the other hand one can imagine reasons why there might also be a negative bias.

A tablet is something I’d like to buy for the house for the times when I cannot be bothered booting up my netbook just to check the headlines or the like. The seven-inch Google Nexus tablet seems like a good fit for what I need.
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Smartphone saturation – feature phones fight back

What OS does your most recently-purchased tablet have? graph of japanese statisticsjapan.internet.com recently reported on goo Research’s sixth regular survey into mobile devices, which shows for the first time a reversal in smartphone growth.

Demographics

Between the 22nd and 25th of October 2012 1,077 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.3% in their teens, 17.9% in their twenties, 21.4% in their thirties, 16.3% in their forties, and 27.9% aged fifty or older.

I heard from my wife that (sorry for the inaccuracy, but it’s the best I can do!) that a TV show recently said that according to a survey, about 40% of women (in their thirties or all ages, she wasn’t quite clear) who had smartphones either kept their feature phones, wanted to get an extra feature phone, or wanted to ditch their smartphones. This survey is perhaps the first indication of this trend that What Japan Thinks has picked up. I’ll be keen to see how the next survey looks, especially that although docomo’s summer 2012 line-up did not include any feature phones, their winter 2012-2013 line-up includes four bog-standard last-gen iMode clamshells from four different Japanese manufacturers.
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Three in ten Japanese thinking about a tablet, iPad and mini top picks

Do you plan to buy a tablet by the end of 2012? graph of japanese statisticsMMD, Mobile Marketing Data Laboratory, recently published a report on a survey they conducted themselves into tablet ownership and purchase views.

Demographics

Between the 25th and 29th of October 2012 17,559 people, presumably members of the MMD monitor panel completed a presumably private survey. No further demographics were provided.

I’m sort-of thinking about a Nexus 7; it’s nice and cheap, and pretty good according to reviews by friends. I’m interested to see if the Japanese manufacturers exit the consumer tablet market; Sony at least offer a different design than just a slab, and I was disappointed to see that the Panasonic Eluga Live tablet doesn’t even merit a mention, although the 90,000 yen price tag might have something to do with it…
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Passive web browsing most popular tablet use case

A recent survey by goo Research, reported on by japan.internet.com, looked at mobile devices, the fourth regular survey in the series. This report focused on tablet computer use.

Demographics

Between the 11th and 15th of May 2012 1,073 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.0% of the sample were male, 16.5% in their teens, 18.3% in their twenties, 21.2% in the thirties, 16.0% in their forties, and 28.0% aged fifty or older.

The big news recently in tablets is the official announcement of Microsoft Surface, so in lieu of a graph, here’s a video:


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