2008 Summer Japanese cellphone models: 7% may buy
The summer seeing the launch of DoCoMo’s new 906 and 706 series, and new ranges from SoftBank and au that don’t fall under a nice name umbrella, and I’ve heard a rumour or two about a new phone from Canada or somewhere made by I think Microsoft and called the zPHune, but perhaps I misheard. Anyway, this survey from goo Research and reported on by japan.internet.com looked at this as part of their 38th regular survey into mobile upgrade needs.
Demographics
Between the 16th and 19th of June 2008 exactly 1,000 mobile phone users from the goo Research monitor panel completed a private internet-based questionnaire. 53.1% of the sample were female, 1.9% in their teens, 15.2% in their twenties, 38.0% in their thirties, 28.6% in their forties, and 16.3% aged fifty or older.
I’ve got no intention of upgrading right now, although when I get round to it (after my winter bonus?) the only important feature will be One Seg digital terrestrial television support, and I’ll be buying a summer model then as they’ll be affordable. However, I’m not sure if I’ll actually watch TV on a mobile, but I’d like to have a phone that gave me the option, just in case.
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