Almost all high schoolers have mobiles, vast majority are smart

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Is LINE needed on schoolchildren's phones? graph of japanese statisticsMobile Marketing Data (MMD) Labo recently conducted a survey into middle and high schoolers and mobile phones, although it was actually the mothers of said schoolkids who were interviewed.

Demographics

Over the 7th and 8th of August 2015 627 mothers aged between 20 and 49 who had school children in either middle or high school completed a private internet-based questionnaire. No further demographics were provided.

I’m probably just a grumpy old man, but if no mobile phone was good enough for me, it’s good enough for kids today. Quite honestly, smartphone addiction, specifically getting lost in LINE, is a serious issue for kids in today’s society. Bah, humbug!
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Japanese university students and their social media friends

How much do you like solo activities? graph of japanese statisticsThe Tokyo Advertising Association (there doesn’t seem to be an official translation) recently conducted a survey entitled “University Student Awareness Survey Project FUTURE2012”, a not very promising-sounding title, but it actually was rather good and very detailed, and subtitled “Friend relationships-related awareness survey”, which gives a better clue as to the content. japan.internet.com presented the highlights, which I will present here too.

Demographics

800 students attending universities within the Tokyo city area completed the survey between the 17th and 31st of July 2012, but no further demographic details were given.

In the report presented here the focus was on the first part of the survey looking at solo activities. The full survey looks at SNS, Twitter and LINE activities in greater depth, and I should translate more of it later. For instance, two years ago 96.6% were using mixi and just 12.3% Facebook, but now 90.7% are using LINE (didn’t exist two years ago), 87.7% Twitter (wasn’t asked about two years ago), 70.8% mixi and 66.2% Facebook. Furthermore, LINE is the main tool for 34.7% but Twitter has 48.6%, and Facebook beats mixi 10.0% to 1.7%. Drop me a message if you want to learn more!
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