Purchasing stationery in Japan
Apparently there is quite a sub-culture of pen collectors in Japan, but that was not one of the issues investiged by MyVoice when they looked at stationery.
Demographics
Over the first five days of April 2009 15,602 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 36% in their thirties, 29% in their forties, and 18% aged fifty or older.
It seems that in nearly every restaurant I go to that requires credit card signatures and has a woman on the till, said woman will have a cute pen decorated with Hello Kitty or the like, often complete with a dangly mascot. For my part I rarely buy stationery, with the last one being a stick of glue in a 100 yen shop last year. Most of my work pens are from work or freebies from conferences.
Oh, and I’ve never really got the appeal of four-colour pens; I grew out of them early into secondary school, yet half my office seems to have them and use them regularly.
There’s nothing terribly graphable in this survey, so instead lets have an advertisement for pens:
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