Over two in five Japanese buy soft drinks every day
infoPLANT recently published the results of a survey they conducted into the consumption of soft drinks. Over a week towards the end of December last year 5,933 people chose to complete a survey promoted in the NTT DoCoMo iMode menuing system. The basic demographics were 37.5% male and 62.5% female.
It might be interesting to cross-reference these results with one earlier this month into water consumption and last year’s look at can coffee consumption. As well as the water mentioned previously, I’m a Diet Coke fan and also like soba tea and 爽建美茶, soukenbicha, a lovely blend of various grasses and teas. Although I’m a regular black tea drinker at home, I don’t touch bottled tea as it’s usually undrinkably sugar-laden, as is much of the canned coffee. Black coffees are straight, but I can’t cope with the bitterness, so I stick with the 微糖, bitou, slightly sugared, which are usually paletable. I don’t actually buy them myself, but we have a monthly workplace casual meeting where the company provides soft drinks and nibbles.
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