世論 What Japan Thinks

japan.internet.com recently reported on goo Research’s fourth regular Social Networking Service (SNS) survey, conducted at the start of December amongst 1,093 members of their internet monitor pool. 54.2% of the respondents were female, 2.4% in their teens, 21.7% in their twenties, 38.5% in their thirties, 24.2% in their forties, 9.8% in their fifties, and 3.5% aged sixty or older.

It’s interesting to notice the distinct (but predictable) split in the sexes in Q1SQ2 – women use SNSs primarily to communicate, men use it for finding others who share their hobbies.

Oh, and I’m still to use the invitation to mixi I got sent by one of my readers perhaps over six months ago…
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[part 1] [part 2]

goo Research recently published the results of a survey they conducted into internal electronic communications within businesses. Over three days at the start of August they interviewed 2,133 people in employment (full-time only, I believe) from their internet monitor group. The sex breakdown is not listed, but judging by other surveys’ demographics, a figure of over 80% male would not be unexpected at all.

Jumping on the recent mixi float bandwagon, this half of the survey looks in a bit more detail at the subject of Social Networking Services, or SNS. Whereas I can get behind the idea of corporate blogging, I don’t think that SNSs would work too well. Perhaps I am of the generation (or personality) that never really got into the whole Instant Messenging boom, of which I see SNSs being an offspring of. A mailing list where answers can be considered and replied to at leisure, or a blog with decent RSS support (or even wikis) would seem more productive than a more free-form free-for-all SNS.
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[part 1] [part 2]

goo Research recently published the results of a survey they conducted into internal electronic communications within businesses. Over three days at the start of August they interviewed 2,133 people in employment (full-time only, I believe) from their internet monitor group. The sex breakdown is not listed, but judging by other surveys’ demographics, a figure of over 80% male would not be unexpected at all.

This is a subject I’d love to talk about, but company confidentiality issues prevents me from feeling free to let rip. In addition, I still don’t fully understand Japanese working culture, so the exact reasons for some of the issues I experienced still escape me, although management control is one important factor.

One thing, though, that I thought would be good for many large companies would be something like the halfbakery, only with more serious ideas. I had an interesting idea last night regarding mobile phones but, as Q1SQ indicates, communication with other teams with more direct responsibility for phones is problematic, so the idea will just die.
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This rather buzzword-overloaded title refers to the results of a survey at the start of this month by goo Research, published by japan.internet.com, on spreading memes, or baton touching, to use the Japanese-English terminology; baton is the meme, touching is the spreading of it. 1,092 members of their monitor pool successfully completed an internet-based private poll; 56.8% of the sample was female, 2.4% in their teens, 21.9% in their twenties, 46.3% in their thirties, and 29.4% in their forties,

Here the meme is the creation and spreading of a set of questions through the blogosphere (uggh, buzzword overload!); you get tagged by someone, answer a set of questions on a theme in a post to your blog, ending by selecting five more victims to take their turn in answering, as in this, the first English example I could find through Google, or this, a Japanese blog dedicated to passing the baton. “Baton touch” is, as indicated, yet another Japanese-English phrase, just in case you are confused by it, where we would probably use “baton pass” instead in English. Apparently if you pop onto mixi and search for バトン, baton, you can find no end of them to join in with.

Note that apparently this baton passing is also being used for PR campaigns, and for CGM, Consumer Generated Media, but as to what form this takes, I am yet to learn.
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With the impending IPO of mixi (related here by Gen Kanai), at an initial offer price of just over a million yen, or nearly £5000, per share, it may be timely to have a look at a report on japan.internet.com of goo Research’s second regular look into Social Networking Services, or SNS. 1,090 members of their internet monitor group responded to the survey; 55.8% were female, 1.6% in their teens, 22.1% in their twenties, 39.2% in their thirties, 24.6% in their forties, 9.4% in their fifties, and 3.0% in their sixties.

Last time I published an SNS survey I asked for an invite; I did get a couple of offers, but I’ve still not had time to actually take up any of them! It would be nice to have an account just for the sake of being able to say I do have one, and also as I do get the occasional hit from mixi that I cannot view without an account…

Q1: Do you use Social Networking Services (SNS)? (Sample size=1,090)

Currently using an SNS	23.9%
Used to use SNSs but don’t any longer	5.4%
Never used one	44.0%
Don’t know what they are	26.7%

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Just a quick report tonight from Nielson//NetRatings Japan on internet usage from home computers (not mobile phones) for the month of May 2006. First the graph for time spent on the top six sites.

This 16.3% for Yahoo! Japan represents about 125,000,000 hours, or an average of around 168,000 simultaneous users. However, when looking at time spent per user who visited each site, for mixi it was 4 hours and 28 minutes per person, over an hour longer per person than for Yahoo! Japan. In total, 42,400,000 people accessed the internet from home during May, with an average time spent online per person of 18 hours and two minutes.
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japan.internet.com reported on goo Research’s first regular Social Networking Service (SNS) usage survey. They interviewed by means of a private internet poll 1,067 members of their monitor group. 56.3% of these surveyed were female, 1.6% were in their teens, 20.8% in their twenties, 43.2% in their thirties, 21.4% in their forties, 9.1% in their fifties, and 3.9% in their sixties.

I really should join mixi just for the sake of seeing what the fuss is all about, as as I occassionally get searches from people looking for invites to said service. If any of my readers could oblige, I would be most grateful!
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japan.internet.com, in conjuction with goo Research, recently investigated the use of Social Networking Services, or SNS, in Japan. 1,087 members of the goo Research Monitors took part in the internet-based survey. 56.3% of the sample was female; 2.4% were in their teens, 22.9% in their twenties, 39.9% in their thirties, 24.8% in their forties, and 10.0% in their fifties. It may be instructive to compare the results here with those from an earlier survey of SNS that I translated in December.

総務省, soumushou, the Ministry of Internal Affairs and Communications, recently released figures that stated there were 7.16 million registered users of SNS (I’m not sure if people registered for two services are counted twice) at the end of March 2006; in the six months from September of 2005 the number of has increased by almost 80%! As well as users increasing, so are the services; in February Yahoo! opened up the beta version of Yahoo 360° and in March Rakuten introduced Rakuten Plaza Links.
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japan.internet.com, in conjunction with Cross Marketing, conducted an internet-based survey amongst 300 internet users, 50.3% female, to see what internet habits they had. 16.7% of the sample was aged 18 or 19, and 16.6% were from each of the other decades of life from the twenties to the sixties. I’m not sure how exactly work computers are suppposed to figure in this survey.

I think the results on SNS usage are particularly interesting – I’ve felt to some degree that SNSs are basically a more private form of blogging, so I’d love to see a more detailed survey on why people participate in SNS, or write blogs for that matter!

Personally, on the whole I switch on my home PC in the late evening (say past 9pm or so), and with this blog requiring rather a lot of work, I have little time for other activities bar mail.
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japan.internet.com, in conjunction with Cross Marketing, conducted an internet-based survey amongst 300 internet users, 50.3% female, to see what internet habits they had. 16.7% of the sample was aged 18 or 19, and 16.6% were from each of the other decades of life from the twenties to the sixties. I’m not sure how exactly work computers are suppposed to figure in this survey.

I think the results on SNS usage are particularly interesting – I’ve felt to some degree that SNSs are basically a more private form of blogging, so I’d love to see a more detailed survey on why people participate in SNS, or write blogs for that matter!

Personally, on the whole I switch on my home PC in the late evening (say past 9pm or so), and with this blog requiring rather a lot of work, I have little time for other activities bar mail.
Read the rest of this entry »