Mobile Marketing Data Laboratory recently continued their look at feature phone users, a follow-up to an earlier report on the first half of that survey that I translated here.
Demographics
Between the 21st and 24th of June 2013 992 members of the MMD monitor panel completed a private internet-based questionnaire. All of them currently used a feature phone, and 331 were with docomo, 330 with au, and 331 with SoftBank as their mobile carrier. Their ages were between 15 and 69.
Note that this survey is a continuation of the previously-mentioned survey, and starts with the 204 people who answered in Q1 that they had plans to buy a smartphone sometime in the future. Read the rest of this entry »
japan.internet.com reported on a recent survey by goo Research into smartphone cases.
Demographics
Between the 21st and 24th of June 2013 1,078 members of the goo Research online monitor group completed a private internet-based questionnaire. 54.1% of the sample were male, 13.6% in their teens, 15.7% in their twenties, 21.5% in their thirties, 17.2% in their forties, 14.9% in their fifties and 17.1% aged sixty or older.
Between the 28th and 30th of May 2013 1,098 members of the goo Research online monitor group completed a private internet-based questionnaire. 54.0% of the sample were male, 13.4% in their teens, 15.4% in their twenties, 21.2% in their thirties, 17.3% in their forties, 14.8% in their fifties, and 17.9% aged sixty or older.
I have spent exactly zero yen on in-game purchases; the two games I play that have such features play perfectly well without any extra contributions. Read the rest of this entry »
Mobile Marketing Data Labo recently conducted a survey looking at mobile phone carriers, focusing on the big three in Japan, docomo, au and SoftBank, who have over 95% of the market between them.
Demographics
Between the 31st of May and 5th of June 2013 1,200 smartphone-using members of the MMD Labo monitor panel completed a private internet-based questionnaire. The sample contained 400 people who used each of the main three carriers, docomo, au and SoftBank, but further demographics were not presented.
I agree that SoftBank’s image really has improved recently; MMD Labo have previously shown that SoftBank is the fastest 4G carrier, so this survey shows that the message is getting through to the general public, and, of course, having Shinji Kagawa helping out doesn’t hurt – note that the ring-blowing beluga whale is Shinji’s father:
A survey looking at actual smartphone usage was recently published by PR Times and reported on by japan.internet.com.
Demographics
Over the 25th and 26th of March 2013 520 smartphone users completed an internet-based survey. The sample was exactly 50:50 male and female, and 20:20:20:20:20 people in the age bands teens, twenties, thirties, forties and fifties.
As I am not on an unlimited packet deal, I mostly just game on my smartphone, with the occasional SNS access when I am in a station with Wi-Fi! Read the rest of this entry »
Mobile Marketing Data Labo recently published the results of a survey into coupon usage, specifically looking at differences between smartphone and feature phone usage patterns.
Demographics
Between the 21st and 24th of February 2013 500 people who had used coupons were selected to complete the survey. Furthermore, 250 of these people selected were feature phone users, and the other 250 smartphone users. All were aged 20 or older, but no further demographics were provided.
I relatively rarely use coupons. I have a small repertoire of restaurants I like to visit, so I already know which allow coupons. Specifically, Satoyama Dining gives me a 10% off coupon if I complete the questionnaire after eating, and Kamakura Pasta (branches everywhere) who occasionally send me three 10% off coupons, each with slight variations on my name spelling! Read the rest of this entry »
Between the 1st and 4th of April 2013 1,200 smartphone-owning members of the MMD monitor panel completed a private internet-based questionniare. Each of the three major carriers, docomo, au and SoftBank, were represented by 400 people. No further demographics information was given.
Note that one reason for the high degree of satisfaction amongst SoftBank users is that the iPhone is their main smartphone, and we all know that Apple users always rank themselves the most satisfied when it comes to these sorts of stories. I wonder how much this Apple love rubs off on the user’s impression of the ease snd speed of connection questions? Read the rest of this entry »
For my first example of a quick chatty survey report, I found that Yahoo! Japan asked if restrictions on using smartphones while walking are needed in a poll published on their news pages, and from the 37,252 people who replied at the time of writing, 77% said that such a restriction was necessary.
Given that now just about all of the underground system in Tokyo, Osaka and elsewhere is now fully connected, and the sheer number of people commuting, and that smartphones, unlike traditional phones with physical keys, need much more attention to use, the scope for bumping into others will only increase.
This topic was apparently kicked off by a columnist who might be of some repute, Takashi Odajima, who said recently that walking more than 10 paces whilst looking at the screen should draw a fine of 2,000 yen.
This recent short report from japan.internet.com on a survey by goo Research into IT device security, the second time they have conducted this survey, the first being in November 2012.
Demographics
Between the 7th and 12th of March 2012 1,033 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.9% aged fifty or older.
Here’s a scam virus advert on a tablet:
I seem to remember translating the previous survey, but I cannot find it on the site. Perhaps I got half-way through and decided it wasn’t interesting enough to be published?
Anyway, I’m curious why tablet security is increasing but smartphone staying static. One factor in the tablet rise is no doubt due to Android increasing market share, and curiously enough if all the extra 36 tablet owners in Q1SQ were non-iOS users, and all of them used security software, then the rise from 42.1% to 55.2% is explained, but I’m sure that’s just a numerical fluke. Read the rest of this entry »
Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.
Mobile Marketing Data Laboratory recently continued their look at feature phone users, a follow-up to an earlier report on the first half of that survey that I translated here.
japan.internet.com reported on a recent survey by goo Research into 
japan.internet.com reported on an interesting survey from goo Research looking at 
Mobile Marketing Data Labo recently conducted a survey looking at 
Mobile Marketing Data Labo recently published the results of a survey into 
Mobile Marketing Data Labo recently performed a survey into 
Just a quick pair of statistics for today, taken from the article by japan.internet.com on the 
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