世論 What Japan Thinks

A survey looking at actual smartphone usage was recently published by PR Times and reported on by japan.internet.com.

Demographics

Over the 25th and 26th of March 2013 520 smartphone users completed an internet-based survey. The sample was exactly 50:50 male and female, and 20:20:20:20:20 people in the age bands teens, twenties, thirties, forties and fifties.

As I am not on an unlimited packet deal, I mostly just game on my smartphone, with the occasional SNS access when I am in a station with Wi-Fi!
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Mobile Marketing Data Labo recently published the results of a survey into coupon usage, specifically looking at differences between smartphone and feature phone usage patterns.

Demographics

Between the 21st and 24th of February 2013 500 people who had used coupons were selected to complete the survey. Furthermore, 250 of these people selected were feature phone users, and the other 250 smartphone users. All were aged 20 or older, but no further demographics were provided.

I relatively rarely use coupons. I have a small repertoire of restaurants I like to visit, so I already know which allow coupons. Specifically, Satoyama Dining gives me a 10% off coupon if I complete the questionnaire after eating, and Kamakura Pasta (branches everywhere) who occasionally send me three 10% off coupons, each with slight variations on my name spelling!
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Mobile Marketing Data Labo recently performed a survey into true feelings about one’s mobile carrier’s network, and found SoftBank’s reputation for being a poor network is ill-deserved.

Demographics

Between the 1st and 4th of April 2013 1,200 smartphone-owning members of the MMD monitor panel completed a private internet-based questionniare. Each of the three major carriers, docomo, au and SoftBank, were represented by 400 people. No further demographics information was given.

Note that one reason for the high degree of satisfaction amongst SoftBank users is that the iPhone is their main smartphone, and we all know that Apple users always rank themselves the most satisfied when it comes to these sorts of stories. I wonder how much this Apple love rubs off on the user’s impression of the ease snd speed of connection questions?
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For my first example of a quick chatty survey report, I found that Yahoo! Japan asked if restrictions on using smartphones while walking are needed in a poll published on their news pages, and from the 37,252 people who replied at the time of writing, 77% said that such a restriction was necessary.

Given that now just about all of the underground system in Tokyo, Osaka and elsewhere is now fully connected, and the sheer number of people commuting, and that smartphones, unlike traditional phones with physical keys, need much more attention to use, the scope for bumping into others will only increase.

This topic was apparently kicked off by a columnist who might be of some repute, Takashi Odajima, who said recently that walking more than 10 paces whilst looking at the screen should draw a fine of 2,000 yen.

This recent short report from japan.internet.com on a survey by goo Research into IT device security, the second time they have conducted this survey, the first being in November 2012.

Demographics

Between the 7th and 12th of March 2012 1,033 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.5% of the sample were male, 16.4% in their teens, 17.9% in their twenties, 21.7% in their thirties, 16.2% in their forties, and 27.9% aged fifty or older.

Here’s a scam virus advert on a tablet:

I seem to remember translating the previous survey, but I cannot find it on the site. Perhaps I got half-way through and decided it wasn’t interesting enough to be published?

Anyway, I’m curious why tablet security is increasing but smartphone staying static. One factor in the tablet rise is no doubt due to Android increasing market share, and curiously enough if all the extra 36 tablet owners in Q1SQ were non-iOS users, and all of them used security software, then the rise from 42.1% to 55.2% is explained, but I’m sure that’s just a numerical fluke.
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Just a quick pair of statistics for today, taken from the article by japan.internet.com on the SmartPhone Contents Report Vol.04 by Video Research Interactive.

Demographics

Between the 8th and 12th of February 2013 21,789 internet users completed an internet-based questionnaire. For the final report, the data obtained from the survey was weighted according to Ministry of Internal Affairs and Communications statistics on internet users in 2011.

Sadly, my employer does not make it into either of the lists…
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japan.internet.com recently reported on an interesting survey from Trend Micro into Android smartphone usage. Actually, no survey title was given in the article, but that is probably close enough to the theme.

Demographics

Towards the end of 2012 316 people between the ages of 18 and 59 who had changed from a feature phone to Android in 2012 completed a web-based questionnaire, although it is not clear how they were selected or if the survey was private or not.

Note that Galapagos in the title comes from a frequently-used term for Japanese feature phone which have evolved in isolation to devices uniquely suited for their environment, but unable to establish a foothold anywhere else in the world.
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A recent survey from MMD Laboratory entitled 2012 smartphone user insight survey confirmed a trend I have seen with my own eyes; SNS usage, in particular LINE, has really taken off.

Demographics

Few demographics were presented; just that over the 18th and 19th of December 2012 670 smartphone using members of the MMD monitor panel completed a private internet-based questionnaire. The sample was aged between 20 and 59 years old.

When I initially read this survey, I was surprised to see email not featured anywhere, but finally I noticed that it was considered a built-in function. What I would really like to learn, though, is what people use for their main email provider; is it their carrier’s functionality or do they choose GMail or other third-party providers?
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japan.internet.com recently reported on a survey conducted by Neo Marketing into smartphones.

Demographics

Over the 26th and 27th of September 2012 500 smartphone users between the ages of 20 and 59 chosen by some unstated method completed an internet-based questionnaire. No further demographics were given.

I spent some time today with my wife looking for an upgrade from her dumb phone to a smartphone. She seemed quite taken by the LG Optimus G, which does has impressive stats, and I wonder if she was actually unconciously influenced by the advert that’s running on the TV, as she says the guy 11 seconds in has a lovely smile, but she didn’t realise that was advertising the same phone as the one she was eyeing up.
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goo Research recently carried out asurvey into the interesting topic of smartphone privacy, although japan.internet.com only reported on the security lock results.

Demographics

Between the 5th and 9th of October 2012 1,080 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 15.6% in their teens, 17.8% in their twenties, 21.3% in their thirties, 16.2% in their forties, 16.3% in their fifties, and 12.8% aged sixty or older.

I don’t use any lock on my smartphone, myself. I’d like to see some sort of voice-based password that combined both voice and phrase recognition.
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