Best-known eco slogans in Japan
Continuing the ecology theme, let’s look at how well the corporate eco slogans are getting through to the public in Japan. This was the topic of a recent ranking survey from goo Ranking.
Demographics
Between the 18th and 2nd of February 2009 1,076 members of the goo Research monitor group completed a private online questionnaire. 51.1% of the sample were male, 7.2% in their teens, 15.8% in their twenties, 29.4% in their thirties, 25.2% in their forties, 11.1% in their fifties, and 11.3% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.
If I can’t find an official translation of the slogan I will translate it as best I can. These unofficial English versions are indicated by italicised text and probably sound really rather awful, but often even the official translations suffer from that kind of problem.
I must admit to a high degree of ignorance of the slogans; for instance, even though I get bombarded with Toyota advertisements I cannot recall seeing that particular slogan. The recognisable slogan for Mitsubishi mostly sticks in my mind for the pronunciation of Drive@earth:
Read more on: environment,goo ranking,slogan
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