Searching products main problem for mobile shoppers

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Have you ever done shopping from your mobile? graph of japanese statisticsjapan.internet.com recently reported on goo Research’s 8th regular mobile shopping web site use.

Demographics

Between the 13th and 15th of May 2013 1,090 mobile phone (including smartphone) using members of the goo Research online monitor group completed a private mobile internet-based questionnaire. 57.0% of the sample were female, 1.9% in their teens, 19.1% in their twenties, 36.7% in their thirties, 28.8% in their forties, and 13.5% aged fifty or older.

I’m in the never even accessed category; the survey was, I believe, focused on physical goods, not services, so buying from an App Store was not counted.
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Awkward search, insufficient images main problems with online shopping

Do you do online shopping from your mobile phone, smartphone? graph of japanese statisticsjapan.internet.com recently reported on a survey by goo Research into mobile shopping site usage, their fourth regular look at this topic.

Demographics

Between the 21st and 24th of May 2012 1,089 members of the goo Research mobile monitor group completed a private mobile internet-based questionnaire. 61.0% of the sample were female, 2.7% in their teens, 27.5% in their twenties, 35.4% in their thirties, 23.9% in their forties, and 10.7% aged fifty or older.

I’ve bought exactly one thing online, an Android app on special offer at 40 yen. I needed to register my credit card with Google Wallet, but I did that through a PC as I would be more sure of the security there.
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Two-thirds of Japanese mobile users have bought online

How often do you buy items from your mobile phone or smartphone? graph of japanese statisticsHaving had two smartphone sillinesses yesterday, let’s have a serious look today at mobile phone and smartphone shopping site use with goo Research and japan.internet.com.

Demographics

Between the 20th and 23rd of February 2012 1.096 mobile phone-using (including smartphone) members of the goo Research online monitor group completed a private mobile phone-based questionnaire. 62.9% of the sample were female, 4.2% in their teens, 32.1% in their twenties, 33.7% in their thirties, 20.3% in their forties, and 9.8% aged fifty or older.

I’ve never done any mobile shopping, so I don’t really know what the drawbacks are. I also worry about the security aspect from a smartphone; for instance it’s harder to see if a page is running SSL, and there’s less tools for protecting against spyware – I think the risk of spyware on mobiles is overblown, but I don’t have the confidence that I have on the PC of having a clean machine.
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Credit card used by three in four Japanese mobile online shoppers

How do you most often settle up your purchases? graph of japanese statisticsA recent survey from goo Research, reported on by japan.internet.com, into online shopping showed that credit card was by far the most popular payment method.

Demographics

Between the 31st of October and the 4th of November 2011 1,086 members of the goo Research online monitor group completed a private mobile phone (including smartphone)-based questionnaire. 59.9% of the sample were female, 3.8% in their teens, 29.7% in their twenties, 34.5% in their thirties, 24.5% in their forties, and 7.6% aged fifty or older.

I’ve never shopped online from my mobile for all the three reasons listed in Q1SQ2, and other reasons would include that the services I buy from are all overseas, and they don’t work very well, if at all, on Japanese mobiles.
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Cake, rice and coffee top internet foods in Japan

A recent survey from goo Research that for a change wasn’t the first in a new series looked at online shopping for foodstuff, and was reported on by japan.internet.com.

Demographics

Between the 26th and 30th of September 2011 1,095 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.3% of the sample were male, 16.6% in their teens, 18.0% in their twenties, 21.3% in their thirties, 15.9% in their forties, 15.9% in their fifties, and 12.3% aged sixty or older.

My wife most often buys rice online, as carrying 10 kilos back from the supermarket on the train is out of the question! Next would be cakes, although she hasn’t bought much recently. Her favourite shop is R.L Waffle, but they have a shop in the department store at the next station down the line, so I’m not convinced that it’s actually any cheaper (my season ticket makes the train ride free, versus the cost of chilled delivery) and certainly not really that simpler, although they usually do chuck in a freebie or two along with the order.
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PC more convenient main reason for avoiding mobile shopping

How often do you shop from your mobile phone or smartphone? graph of japanese statisticsgoo Research started yet another new survey series, according to this report from japan.internet.com, this time looking at shopping site use by mobile phone users.

Demographics

Between the 8th and 10th of August 2011 1,098 members of the goo Research monitor group completed a private mobile-based (including smartphone) survey. 58.3% of the sample were female, 3.8% in their teens, 27.8% in their twenties, 35.8% in their thirties, 23.5% in their forties, and 9.1% aged fifty or older.

I’ve never done any mobile shopping, for all the three reasons listed, and I could probably fill out the “other” answer with a number of additional reasons.
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Mobile shopping sites satisfy most users

How satisfied are you with the mobile shopping sites you usually use? graph of japanese statisticsA recent survey from goo Research, reported on by japan.internet.com, was their 70th regular real-time mobile users survey, with the focus on mobile shopping.

Demographics

Between the 20th and 30th of May 2011 1,100 mobile phone-using members of the goo Research monitor pool completed a mobile phone-based questionnaire. 60.7% of the sample were female, 4.7% in their teens, 26.6% in their twenties, 35.0% in their thirties, 25.5% in their forties, and 8.3% aged fifty or older.

A little apology for being a bit quiet for the last few days, but I’m currently in Germany at a rather busy conference. Normal service should be resumed next week!
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Mobile phone shopping patterns

Have you ever done online shopping using your mobile phone? graph of japanese statisticsjapan.internet.com recently published the results of the 66th regular mobile advertising survey from goo Research.

Demographics

Between the 5th and 7th of January 2011 1,096 mobile phone-using members of the goo Research online monitor group completed a private internet-based questionnaire. 59.0% of the sample were female, 2.8% in their teens, 24.7% in their twenties, 37.7% in their thirties, 26.6% in their forties, and 8.3% aged fifty or older.

I’ve never bought anything through my mobile phone, and even though my wife does a lot of PC-based shopping, she has never to my knowledge used her mobile. The strange thing is that mobile shopping should be more secure, or at least a mobile phone is easier to lock down, yet as far as I am aware most mobiles such as Japanese feature phones have little or no protection against many kinds of attacks. However, there are various moves afoot to correct that, such as some stuff I am involved in.
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One in ten mobile users often shop through mobile

Have you bought through mobile shopping sites? graph of japanese statisticsjapan.internet.com recently published the highlights of goo Research’s 64th regular mobile research surve, this time focusing on mobile shopping.

Demographics

Between the 13th and 16th of September 2010 1,017 members of the goo Research mobile monitor group completed a private internet-based querstionnaire. 56.0% of the sample were female, 3.5% in their teens, 25.6% in their twenties, 39.4% in their thirties, 24.6% in their forties, and 6.9% aged fifty or older.

I’ve never bought anything through my mobile, and don’t think I ever will, at least not until I get a smartphone.

In Q2SQ2, I’m not really sure about the 3.9% who do mobile shopping while physical shopping! Perhaps it means people who for instance find a book they want in a bookshop, but pop onto Amazon to order it at a lower price?
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Online shopping FAIL

It’s been a while since I’ve done a FAIL survey, so I’m sure you’ve all missed them. This time it was goo Ranking looking at internet shopping site FAILs.

Demographics

Between the 23rd and 25th of March 2010 1,128 members of the goo Research monitor group completed a private internet-based questionnaire. 50.5% of the sample were female, 15.1% in their teens, 16.9% in their twenties, 28.8% in their thirties, 21.1% in their forties, 9.4% in their fifties, and 8.7% aged sixty or older. Note that the score in the results refers to the relative number of votes for each option, not a percentage of the total sample.

I don’t think I’ve had a failure shopping for a while, as it’s almost exclusively services or downloadable software I purchase. I did have a failure when I switched my domains to GoDaddy, then after a year they billed me for some useless directory service – I’ve since changed everything over to Namecheap.com who are, as the name suggests, cheap and, more importantly, do not try to upsell you at every opportunity. They also do domain anonymising at a very reasonable rate.

The wife buys some waffle cakes online occasionally, but I can’t help thinking that since a branch of the waffle shop is located at the next station down the line, we’d be cheaper buying from there.
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