世論 What Japan Thinks

[part one] [part two]

This recent survey from Interface In Design into smart television, where the respondents got to compare devices hands-on, produced the surprising result that one Korean model beat three Japanese models in almost every category.

Demographics

Between the 11th and 16th of October 2012 240 people were picked off the street to take part in a Central Location Test, where they could try all the devices under test hands-on. The sample was of people who watched television at home at least thrice a week, and there was a 50:50 split of the sexes in each of four age groups, with 25% in their twenties, thirties, forties, and fifties or older. The televisions under test were all 55 or 52 inch LCDs, Panasonic TH-L55ET5, Sony KDL-55HX850, Sharp LC-52L5 and LG 55LM7600.

I believe that in this test people were aware which television was which, in other words there is nothing that I could see in the survey that suggests that maker names were hidden. This makes the graph here even more suprising, as one would have thought the people surveyed would have been more loyal to their local brands. Even if names were hidden, it still makes grim reading for the Japanese television manufacturers, what with now all three of the makers here having their shares relegated to junk status.
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[part one] [part two]

This recent survey from Interface In Design into smart television, where the respondents got to compare devices hands-on, produced the surprising result that one Korean model beat three Japanese models in almost every category.

Demographics

Between the 11th and 16th of October 2012 240 people were picked off the street to take part in a Central Location Test, where they could try all the devices under test hands-on. The sample was of people who watched television at home at least thrice a week, and there was a 50:50 split of the sexes in each of four age groups, with 25% in their twenties, thirties, forties, and fifties or older. The televisions under test were all 55 or 52 inch LCDs, Panasonic TH-L55ET5, Sony KDL-55HX850, Sharp LC-52L5 and LG 55LM7600.

Note that The Register has an interesting opinion piece on smart television’s software design.
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We’re now two months into the iPhone era in Japan, so this 39th regular mobile upgrade needs survey from goo Research and reported on by japan.internet.com took a closer look at some of the issues surrounding this device.

Demographics

Between the 18th and 21st of August 2008 1,000 mobile phone-using members of the goo Research online monitor pool completed a private internet-based questionnaire. 51.2% of the sample were female, 2.0% were in their teens, 18.3% in their twenties, 40.8% in their thirties, 24.6% in their forties, and 14.3% aged fifty or older.

Note that for Q1 and Q2, for people with multiple providers or multiple phones, they answered for their main one only.

Apple on 0.3% for this survey is a difficult number to interpret. If you take the aproximate figure of 100 million mobile phones in Japan, this represents about 300,000 users, but figures suggest there has been about 100,000 iPhones sold in Japan. The age group of respondents is biased toward the iPhone demographic, and almost all of them own home computers, so it would suggest a bias, but how much is difficult to predict.

Q4 is a difficult one to interpret. Just over half of those surveyed do not welcome some of the phones; in English being not welcome has negative connotations, but it may be more correct to say that people are just not bothered.
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