世論 What Japan Thinks

Here’s a great survey from iShare, looking at the potentially rather dull subject of search engines, but by examining the relationship between usage patterns and browser choice they uncover interesting trends.

Demographics

Between the 29th of June and the 2nd of July 2010 474 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.6% of the sample were male, 27.4% in their twenties, 34.2% in their thirties, and 38.4% in their forties.

I feel that the CLUB BBQ demographic tends to be more technical than the average user, and that is perhaps reflected in the choice of search engine in Q1SQ3 where Google beats Yahoo! by a factor of three to one, despite other surveys with a wider demographic spread indicating that Yahoo! is a few points ahead of Google.

I use Opera and use its built-in toolbar to search Google. I’ve heard from a few people that Bing is actually worthwhile trying out, but when I’ve tried it out it very cleary biases my search towards Japan-located and Japanese-language results and I don’t know how to tell it to take a more global view.
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Read more on: browser,chrome,club bbq,explorer,firefox,ishare,safari

Today, japan.internet.com published the results of a survey conducted by JR Tokai Express Research into browsers installed on corporate computers. 330 people from their monitor pool employed in private or public enterprises successfully completed a private internet-based questionnaire. 80.0% of the sample was male, 12.4% in their twenties, 42.1% in their thirties, 30.9% in their forties, 13.0% in their fifties, and 1.5% in their sixties.

The figures for Internet Explorer are spectacularly high. Dropping those with no browser or no computer and the don’t knows, almost 98% of users may be running IE, and even including all the don’t knows still leaves at best (or is it at worst?) just under 90% definitely with Internet Explorer. One reason, of course, is that many corporate intranet applications may require a specific browser, as my employer’s does. Note that Sleipnir is just an Internet Explorer shell, although Gen Kanai’s blog informs me that it can be switched to use the Firefox/Gecko engine instead.

For the open source Mozilla project, at best there are 54 identifiable users, or 18.9% of those who know their browser, but that is assuming that the Netscape, Firefox and Mozilla user groups do not overlap, and of course that the Netscape category doesn’t include people using a pre-open source 4.x (or even earlier!) version.
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Read more on: browser,firefox,internet explorer,jr tokai express research,mozilla,netscape,opera,safari,sleipnir