LINE: ubiquitous with female teens, popular even with over-fifties
Life Media’s Research Bank recently conducted a survey into the free chat app LINE. The report linked to on japan.internet.com is just some highlights, but the full report is available on Life Media’s site.
Demographics
Between the 21st and 26th of August 2013 2,000 members of the Research Bank monitor group who were smartphone owners completed a private internet (most likely via smartphone) questionnaire. The sample was exactly 50:0 male and female, and 20:20:20:20:20 for the age groups of teens, twenties, thirties, forties and fifty-pluses.
I avoid LINE because I worry about the fact that it slurps your address book up to their servers, and anyway I prefer Google Hangouts, not that I use that much anyway.
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