世論 What Japan Thinks

I have zero interest in brand bags, and fortunately my wife grew out of her habit long before we met, but looking at this recent survey from iShare into second-hand, pawned and rental brand bags I see there are still a lot of addicts out there!

Demographics

Between the 19th and 25th of November 2009 502 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 53.2% of the sample were male, 33.5% in their twenties, 33.5% in their thirties, and 33.1% in their forties.

It’s quite amazing to see that just about one third of the younger Japanese female population has bought a brand bag and another fifth have had one bought for them, but then again when out and about at the weekend it does seem like half the girls are carrying an LV tote…
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Having wondered out loud in an entry a couple of days ago whether people fill their iPods from rental CDs, perhaps this survey from MyVoice into CD, DVD, book, comic, etc rental gives the answer.

Demographics

Over the first five days of April 2009 15,426 members of the MyVoice internet community completed a private online questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 35% in their thirties, 29% in their forties, and 19% aged fifty or older.

Note than in the survey DVD would include Blu-Ray, I believe.

It’s interesting that over one in five has tried an online rental-by-mail system, and I also find it perhaps curious that none of the five named services have an obvious English-language (or other foreign languages) page - they stock a lot of English-language movies and there’s a reasonable number of us in far-flung corners of Japan who may be potential customers.
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japan.internet.com, in conjunction with goo Research, looked at the perception of online DVD rental. They interviewed 1,061 people from their monitor group at the start of March by means of an internet-based questionnaire. The sample was 43.3% male, with 25.0% in their twenties, 41.5% in their thirties, 24.5% in their forties, and 9.0% in their fifties.

I haven’t rented a DVD since I got married, although perhaps before I did I might have investigated one of these companies, as I heard a bit about NetFlix from USA residents, and my local Tsutaya had a pretty thin collection of DVDs. Now, I don’t have enough time to even just catch up with what we record off cable! However, if I could find a cheap portable player - about Nintendo DS size with one face all screen, and an SD memory card slot - I’d snap one up in an instant for viewing on the train. The PSP and its UMD just look a bit too bulky and perhaps battery-hungry for my needs. I’d love to catch up on Monkey, both the original and the new versions, for instance.
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