With prices of many staples having risen or threatening to rise for the first time for a good number of years, Macromill Inc decided to investigate what the average consumer thought about instant ramen and other instant noodles.
Demographics
Over the 10th and 11th of October 2007 516 members of the Macromill Monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female in each age group, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in the fifties.
As there are no particularly good statistics to graph from this half of the survey, instead here’s a video of the Nissen Cup Noodle advertisements, done in an anime style with music by Hikari Utada:
With prices of many staples having risen or threatening to rise for the first time for a good number of years, Macromill Inc decided to investigate what the average consumer thought about instant ramen and other instant noodles.
Demographics
Over the 10th and 11th of October 2007 516 members of the Macromill Monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female in each age group, with 25.0% in their twenties, 25.0% in their thirties, 25.0% in their forties, and 25.0% in the fifties.
I think I’ve only ever once or twice eaten instant noodles in Japan; most of them are loaded with prawns, beef, salt and MSG, so I stay well clear of them! Looking at Q1, the one type I do recall eating was some sort of low calorie concoction that doesn’t feature on the list. However, it seems that most families do use them regularly, and always hold a few in stock for emergencies or days when they just can’t be bothered cooking.
If you want to find out how Cup Noodles are made, you can visit the Momofuku Ando Museum situated in Ikeda near Osaka and even make your own personalised unique ramen! Read the rest of this entry »
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