Radio advertising in Japan
About the only radio I hear is when I visit the union shop at work and they have a radio playing in the background, but all the English radio idents grate on me! To find out about the habits of the average person, JR Tokai Express Research Inc performed a survey, reported on by japan.internet.com, into radio.
Demographics
Between the 8th and 10th of April 2008 330 members of the JR Tokai Express Research online monitor group successfully completed a private internet-based questionnaire. 53.3% of the sample was female, 2.4% were in their teens, 17.0% in their twenties, 38.2% in their thirties, 27.3% in their forties, 7.9% in their fifties, 6.7% in their sixties, and 0.6% aged seventy or older.
Note that digital radio started broadcasting on the 1st of December 2006. I’ve never listened to it, unless hire cars have had it, but even then it would never have been more than 20 seconds I listened for. In addition, since I almost never listen to the radio, I can’t recall ever hearing a URL or an email address on an advertisement.
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