3 in 4 Japanese have a radio, 1 in 4 listen to it every day

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The web site Katte2Q recently conducted a survey into radio listening habits.

I’ve not got a usable radio at home; the only thing with a receiver is in a box, but I suppose one can listen to net radio, but looking at the results here perhaps not all people were aware that their phones or PCs could do that.

Here’s quite an odd-looking vintage radio from Panasonic:

(Left) A Vintage Panasonic Toot-A-Loop AM Transistor Radio, Model R-72, Made in Japan and (Right) An Inexpensive Knock-Off, A Marksons' AM Wrist Radio Made in Hong Kong
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Slim majority listen to the radio in Japan

Are you interested in listening to internet radio on a PC, smartphone, etc? graph of japanese statisticsI have tried a few times listening to the radio in Japan, but I have never found it a rewarding experience. However, this recent survey from goo Research, reported on by japan.internet.com, into this topic found that just overhalf the population were listeners.

Demographics

Between the 23rd and 26th of February 2011 1,097 members of the goo Research online monitor group completed a private internet-based questionnaire. 52.8% of the sample were male, 16.0% in their teens, 18.3% in their twenties, 21.5% in their thirties, 16.5% in their forties, 15.7% in their fifties, and 11.9% aged sixty or older.

I’ve not tried internet radio; I left the UK just before it really took off, so never got into the habit of listening to it. Back at home I always woke up to serious breakfast news radio (I never really enjoyed music radio), but now nothing more than an alarm clock gets me up in the morning, and over breakfast the television is easier.
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Radio advertising in Japan

Have you ever accessed a URL in a radio advertisement? graph of japanese statisticsAbout the only radio I hear is when I visit the union shop at work and they have a radio playing in the background, but all the English radio idents grate on me! To find out about the habits of the average person, JR Tokai Express Research Inc performed a survey, reported on by japan.internet.com, into radio.

Demographics

Between the 8th and 10th of April 2008 330 members of the JR Tokai Express Research online monitor group successfully completed a private internet-based questionnaire. 53.3% of the sample was female, 2.4% were in their teens, 17.0% in their twenties, 38.2% in their thirties, 27.3% in their forties, 7.9% in their fifties, 6.7% in their sixties, and 0.6% aged seventy or older.

Note that digital radio started broadcasting on the 1st of December 2006. I’ve never listened to it, unless hire cars have had it, but even then it would never have been more than 20 seconds I listened for. In addition, since I almost never listen to the radio, I can’t recall ever hearing a URL or an email address on an advertisement.
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