PSP challenging Nintendo DS Lite for Christmas stocking space

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Which portable games machine do you want the most? graph of japanese statisticsWith many Japanese companies paying winter bonuses at the end of week, this might be a good time to look at a recent survey reported on japan.internet.com and conducted by Cross Marketing Inc into portable games machines.

Demographics

Over the 21st and 22nd of November 2007 300 members of the Cross Marketing online monitor group successfully competed a private internet-based questionnaire. The sample was split exactly 50:50 male and female in each age group. These age groups were 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.

As I’ve probably mentioned too many times already (perhaps I should make an Amazon wish list so you can all buy me a present?) I really want to get the new red and black DS Lite. I have two Japanese learning titles waiting for me at home! Perhaps this weekend…?

One of the reasons, perhaps, for the good PSP figures in Q3 is that, as one can see from Q1, a lot of people already have a DS or DS Lite, therefore wanting a PSP makes sense. However, how many of them will actually go out and spend the money is open to debate.

Finally, in Q2, I get the impression that DS Lites are now in sufficient stock almost everywhere, but perhaps with the end of year spending spree coming up, it will get difficult to get your hands on again? You may want to cross-reference these figures with a similar question asked in March this year.
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DS trouncing PSP, PS3 edging Wii: part 2 of 2

Which do want to own in the future? graph of japanese opinion[part 1] [part 2]

With the Christmas present season upon us and New Year sales soon to come, DIMSDRIVE Research took a timely look at ownership of portable games machine. Over a week in the middle of November 7,508 people from their monitor group successfully completed an internet-based questionnaire. 44.8% of the sample was male, 64.9% married, and 51.7% had children. By age, 1.1% were in their teens, 16.6% in their twenties, 37.1% in their thirties, 27.7% in their forties, 12.7% in their forties, and 4.8% aged sixty or older.

Talking of wireless, when I visited the Pokemon Centre in central Osaka recently there was an awful lot of people sitting around outside playing on their Nintendo DSes, presumably with whoever was around.

Note that the survey was conducted before the release of either the PS3 or the Wii, so for the last question, no-one already owns either of the machines.
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DS trouncing PSP, PS3 edging Wii: part 1 of 2

How many portable game titles do you own? graph of japanese opinion[part 1] [part 2]

With the Christmas present season upon us and New Year sales soon to come, DIMSDRIVE Research took a timely look at ownership of portable games machine. Over a week in the middle of November 7,508 people from their monitor group successfully completed an internet-based questionnaire. 44.8% of the sample was male, 64.9% married, and 51.7% had children. By age, 1.1% were in their teens, 16.6% in their twenties, 37.1% in their thirties, 27.7% in their forties, 12.7% in their forties, and 4.8% aged sixty or older.

The fad for brain training amongst the elderly is still apparent in this survey, although one must remember that since this poll is conducted amongst people who are internet users, and since internet use is presumably lower amongst the elderly, it would be foolish to draw too many conclusions about the whole over-fifty age group from the results presented here.

Looking at Q4A, there is perhaps the suggestion that people are using the PSP as not just a games machine, but also as a music or video player when they are out and about.
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PSP Plans

Last month there was a survey on what users are doing with their PSPs. Once again, this is a report about a survey, so fuzzy numbers abound! The basic data – PSP users own an average of 3.1 titles (does this include bundled titles?), but only a tenth of the users own any UMD video disks, and round about a fifth have used the browser. 1000 users or people with family machines were surveyed in early August of this year.

Q: When did you buy your PSP?

Launch day! 2004/12/12c. 10%
From 2004/12/13 to 2004/12/31c. 35%
2005/1/1 to 2005/2/28c. 30%
2005/3/1 to 2005/5/31c. 25%
From 2005/6/1Just over 10%

The largest collection of game software titles was 50 for males, 20 for females.

Regarding UMD video titles, 13.5% of males and 12.9% of females owned at least one. Over half those interviewed, male and female, owned no videos and had no plans to buy UMD any titles. However, for those who were interested in UMD video, movies were the most popular type of content, and over half planned to either buy or rent the forthcoming “Final Fantasy VII – Advent Children” CG movie.

Almost half the males, and almost a third of the females had bought Memory Stick Duos, but almost half of these owners hadn’t used the memory cards recently. Regarding the v2.0 firmware update that added the internet browser, released on July 27th, about a quarter of the males and just over a tenth of the females had upgraded. Half the women did not know the upgrade was being distributed, and (a different, I guess?) 30% had no plans to upgrade, mostly as they didn’t really use the PSP for anything other than games.

In addition to the PSP, 90% also had a PS2 at home, a little over 60% had a PS or PSone, just under half had a GameBoy Advance, and 35% a Nintendo DS.

Ahh, the power of the Sony brand!

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