Yahoo! JAPAN: News, Weather and Auction top uses
Previous surveys have shown that Yahoo! is the top search engine (just) and the top start page, but what else do people use there? This survey reported on japan.internet.com and conducted by another new-to-me research company, Point On, and looked at the topic of Yahoo! JAPAN service awareness.
Demographics
On the 16th of October 2008 exactly 1,000 mobile phone users completed a web-based (mobile or PC?) survey.The sample was split exactly 50:50 male and female, 20.0% were in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.
The only service I use on either English or Japanese Yahoo! is their Japanese train route finding service. I have once or twice in the past used their greeting cards, but I found that service dissatisfying.
Note that I’ve linked through to all the services mentioned, in Japanese of course.
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