Ex-podcast listeners outnumber current audience
A bit like when we looked at RSS readers two weeks ago, today we see in this survey from Marsh and reported on by japan.internet.com that podcasting also seems to be falling by the wayside.
Demographics
Over the 14th and 15th of May 2008 300 members of the Marsh online monitor group completed a private internet-based questionnaire. The sample was split 50:50 male and female, and by age 20.0% in their teens, 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, 14.7% in their fifties, and 5.3% aged sixty or older.
Q1 gives a jaw-droppingly high score for iPod ownership!
I’ve always wanted to do a podcast, but I don’t really like listening to recordings of my voice.
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