Japanese women and smartphones: part 2 of 2

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Have you ever had a glare problem with your smartphone? graph of japanese statistics[part 1] [part 2]

With Panasonic in particular chasing the female market with their P-07C Android smartphone, iShare took a look at the basics of how women choose smartphones.

Demographics

Between the 14th and 16th of June 2011 968 female members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 10.8% of the sample were in their twenties, 45.1% in their thirties, and 44.0% in their forties.

The second half of the survey concentrated mostly on smartphone users. I’m not really suprised that in Q10SQ Bluetooth is the most frequently unused feature, but I am surprised that music playing is. Perhaps worries about battery life outweigh the desire to use the feature?
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Japanese women and smartphones: part 1 of 2

Do you feel your current smartphone is heavy? graph of japanese statistics[part 1] [part 2]

With Panasonic in particular chasing the female market with their P-07C Android smartphone, iShare took a look at the basics of how women choose smartphones.

Demographics

Between the 14th and 16th of June 2011 968 female members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 10.8% of the sample were in their twenties, 45.1% in their thirties, and 44.0% in their forties.

As noted below, almost everyone I see, both male and female, has a case for their smartphone. Given that the most popular style of feature phone is the clamshell, perhaps people are not in the habit of carefully stowing phones away from keys and other sources of scratches?
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Most feature phone users don’t want smartphone

Which do you want to upgrade to, a feature phone or a smartphone? graph of japanese statisticsThe 55th regular survey into mobile phone upgrade needs by goo Research and reported on by japan.internet.com found out that a small majority of current standard feature phones would rather keep using them than upgrade to a smartphone; I would have thought that more would want to stay with feature phones.

Demographics

Between the 18th and 20th of April 2011 exactly 1,000 mobile phone-using members of the goo Research monitor panel completed a private internet-based questionnaire. 52.5% of the sample were male, 1.4% in their teens, 12.8% in their twenties, 29.9% in their thirties, 30.8% in their forties. and 25.1% aged fifty or older.

Furthermore, the report highlights that according to a separate survey 49% of women in their twenties and seven-tenths in their teens want a smartphone, which perhaps suggests why Panasonic are this summer bringing out the P-07C My First Smartphone

Talking of SoftBank, here’s an English lesson from them:


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