Year of the Ox: physical still beats virtual nengajou
I hope most of my fellow readers resident in Japan have got their New Year greeting (nengajou) postcards ready, as time’s running out! To see how you should be approaching what I think is an important (in some aspects) custom, this detailed survey from MacroMill Inc looked at 2009 New Year Greetings.
Demographics
Over the 25th and 26th of November 2008 624 members of the MacroMill monitor group completed an internet-based private questionnaire. The group was split exactly 50:50 male and female overall and in each age group, and 16.7% in each of these age groups, 15 to 19 years old, twenties, thirties, forties, fifties, and sixty or older.
I’m nearly ready to go; I still have to import the addresses from my old postcard software to the new one, which involves a wee bit of Excel CSV file massage, but barring accidents I’ll be printing them out at the weekend. As for electronic greetings, I think it feels cheap to me, and unless I know it’s someone sending it in addition to a postcard, I feel hard done by.
In Q5, I’m surprised that what I thought would be the main reason for sending electronic greetings, saving money, didn’t feature as a distinct answer, and neither did some ecology-related reason.
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