Supermarket own brand shopping in Japan
Own brands, or house brands as I think they are known as in the USA, or private brands as they are known in Japan, are the supermarket’s own label items that are sold cheaper than the household brand names. To see what Japan thinks of them, MyVoice performed a survey into own brand products.
Demographics
Over the first five days on November 2008 15,510 members of the MyVoice internet community completed a private internet-based questionnaire. 54% of the sample were female, 2% in their teens, 15% in their twenties, 36% in their thirties, 29% in their forties, and 18% aged fifty or older.
I try to keep away from own brands in Japan, as I’ve not had very good experiences with them, on the whole. Daiei do fake Kit-Kats, for instance. Their plain ones just don’t have the right chocolate or the crispiness in the wafer, and their flavoured ones are downright nasty!
I think I remember back in the UK there was a web site that listed which own brands were repackaged famous brands; I wonder if such a service exists over here?
Read the rest of this entry »
Subscribe to feed