世論 What Japan Thinks

A recent survey from iShare looked at switch OTC medicines, the term used to refer to medicines that used to be only available on prescription, but have now switched to being available Over The Counter in pharmacies.

Demographics

Between the 24th and 28th of February 2011 641 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 54.9% of the sample were male, 28.4% in their twenties, 32.6% in their thirties, and 39.0% in their forties.

Recently, the first medicine to become a Switch OTC medicine is loxoprofen sodium, a non-steroid anit-inflammatory drug, now manufactured and sold by Daiichi Mitsui Health Care as Loxonin S. Today I saw for the first time an advert for it, a sticker on a train door; having this survey in mind I actually paid attention for once! According to the advert below, it is being promoted for headaches and period pains.

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On the 1st of June last year the law in Japan was changed to allow certain non-prescription drugs to be sold over the internet; this recent survey from iBridge Research Plus, reported on by japan.internet.com, looked at the sale of medical products, focusing on internet purchases.

Demographics

On the 12th of April 2010 300 members of the iBridge monitor group completed a private internet-based questionnaire. 52.7% of the sample were male, 13.7% in their twenties, 31.3% in their thirties, 32.0% in their forties, 16.0% in their fifties, and 7.0% in their sixties.

Looking at Q1, the law change liberalised some sales, but also reigned in others, which was what was being asked – Japan Economy News describes the situation in detail.
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Read more on: ibridge research plus,medicine,otc