Japanese and physical newspaper consumption

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Unlike many other countries, Japan’s physical newspaper market is generally healthy, as far as I am aware, and this survey from @nifty into newspapers appears to back up my opinions.

Note that some of the figures have one decimal place and some have none; this is because some figures were published to one decimal place, but others I had to estimate off a graph.

I didn’t know half of these uses in Q6! Here is a random cat helping his owner to read the newspaper:

うめ
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Paper and electronic newspaper consumption

How many paper newspapers do you regularly buy? graph of japanese statisticsgoo Research recently conducted a survey, reported on by japan.internet.com, into electronic versions of physical newspapers.

Demographics

Between the 13th and 18th of February 2014 1,075 members of the goo Research online monitor group completed a private internet-based questionnaire. 53.7% of the sample were male, 13.7% in their teens, 15.6% in their twenties, 21.0% in their thirties, 17.3% in their forties, 14.9% in their fifties, and 17.5% aged sixty or older.
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Manga newspapers rated by 7 in 10 Japanese

Do you feel newspaper columns are difficult to understand? graph of japanese statisticsI do like some of the subjects that iShare come up with, and this survey is one of these times, where they look at manga newspapers, newspapers in comic form.

Demographics

Between the 17th and 20th of November 2009 510 members of the CLUB BBQ free email forwarding service completed a private internet-based questionnaire. 56.7% of the sample were male, 32.4% in their twenties, 32.2% in their thirties, and 35.5% in their forties.

On first reading this story, I naturally typed “manga newspaper” into Google and ended up on this site. It’s a rather interesting place (assuming a degree of Japanese knowledge), if only just to see how they render figures like Prime Minister Hatoyama, President Obama, Tatsuya Ichihashi, recently-arrested for the murder of Lindsay Ann Hawker, and Osama Bin Laden.
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Majority of mobile news readers don’t read newspapers

Do you read a physical newspaper? graph of japanese statisticsHere’s a very interesting survey from Point On Research, reported on by japan.internet.com, into reading news on mobile phones.

Demographics

On the 10th of Novermber 2009 800 mobile phone users completed a mobile pone-based questionnaire. The sample was exactly 50:50 male and female, 25.0% in their teens, 25.0% in their twenties, 25.0% in their thirties, and 25.0% in their forties.

I’ll add a caveat that as well as the survey being for mobile phone users only, these mobile-only surveys tend to favour heavy users rather than just the average mobile phone user, so there is a degree of bias here.

I can get headlines for free from my mobile phone, but I never find it worth the bother – on the way back home from work I can just peer at other people’s evening papers, and anyway I usually get home in time to see 10 or 15 minutes of news, so I can quite happily live without the latest headlines on my mobile.
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Over 70% of Japanese households have newspaper subscription

Danny Choo in a Japanese newspaper

Japan is well-known the world over for being a nation of newspaper readers, so on the surface the headline figure from this survey by DIMSDRIVE Research into newspaper purchase is not too big a surprise. A quick language note – in Japan 新聞, shimbun, is the Japanese for newspaper, which you could probably work out anyway from Q3!

Demographics

Between the 17th of September and the 2nd of October 2008 10,231 members of the DIMSDRIVE monitors completed a private internet-based questionnaire. 52.8% of the sample were female, 1.2% in their teens, 13.4% in their twenties, 34.2% in their thirties, 30.2% in their forties, 14.8% in their fifties, and 6.2% aged sixty or older. By employement status, the three largest percentages were 40.4% full-time company employees, 20.7% homemakers, and 12.4% part-time or casual labour. By household income, 6.6% earned under 2 million yen per year, 19.8% under 4 million yen, 24.4% under 6 million yen, 15.3% under 8 million yen, 9.6% under 10 million yen, and 10.3% over 10 million yen. 14.0% were not saying or didn’t know.

One way that Japanese newspapers keep their print subscriptions up is to limit the amount they publish on their web sites. Most keep stories down to two or three paragraphs, often publishing just newswire articles, and expire them after just a few days.

If anything, the numbers reported here may be lower than actuality, as the third-biggest daily newspaper in Japan, the Seikyo Shimbun, is missing from the list. Whether this and other organisation’s dailies were explicitly excluded is not stated, as for instance the Shimbun Akahata (Red Flag – guess whose that is!) also shifts almost 1.7 million copies per day.

The photo is of Danny Choo being featured in a Japanese newspaper, from his flickr collection. I and many others, I think, are secdretly jealous that he gets such coverage and makes so much dosh just for doing the stuff he loves!
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