By Ken Y-N (
December 11, 2008 at 22:51)
· Filed under Polls, Society
I hope most of my fellow readers resident in Japan have got their New Year greeting (nengajou) postcards ready, as time’s running out! To see how you should be approaching what I think is an important (in some aspects) custom, this detailed survey from MacroMill Inc looked at 2009 New Year Greetings.
Demographics
Over the 25th and 26th of November 2008 624 members of the MacroMill monitor group completed an internet-based private questionnaire. The group was split exactly 50:50 male and female overall and in each age group, and 16.7% in each of these age groups, 15 to 19 years old, twenties, thirties, forties, fifties, and sixty or older.
I’m nearly ready to go; I still have to import the addresses from my old postcard software to the new one, which involves a wee bit of Excel CSV file massage, but barring accidents I’ll be printing them out at the weekend. As for electronic greetings, I think it feels cheap to me, and unless I know it’s someone sending it in addition to a postcard, I feel hard done by.
In Q5, I’m surprised that what I thought would be the main reason for sending electronic greetings, saving money, didn’t feature as a distinct answer, and neither did some ecology-related reason.
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Read more on: 2009,
macromill,
nengajou,
ox
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By Ken Y-N (
December 5, 2008 at 22:49)
· Filed under Business, Polls, Society
No, not a free offer from me, but some research into 年賀状, nengajou, New Year Postcards conducted by iBridge Research Plus and reported on by japan.internet.com looking in particular at both free advertisement-plastered pre-franked postcards and the SNS mixi’s pay service for sending postcards to virtual friends whilst retaining privacy, a process which I wouldn’t be surprised if they have applied for a patent for.
Demographics
On the 25th of November 2008 300 people from the iBridge monitor group completed a private internet-based questionnaire. 52.7% of the sample were female, 14.3% in their twenties, 37.3% in their thirties, 31.7% in their forties, 10.3% in their fifties, and 6.3% in their sixties.
Looking at the web site giving the cards away (too late, the closing date is past!) it’s actually rather a good idea. The cards have the adverts inside the postcard and can be peeled open, otherwise you get an almost completely blank card for you do draw or print on as desired.
I’ve already ordered and received my Year of the Cow cards; two styles, one with Hello Kitty in a field of cows, the other is just a generic cute cartoon cow design. Both were designed and ordered over the internet, but we’ll be printing out the addresses at home.
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Read more on: ibridge,
mixi,
nengajou,
tipoca
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