Interstitials most often skipped
japan.internet.com recently reported on a survey by goo Research into web site navigation issues. At the end of October they interviewed 1,093 members of their montior group with five or more years of internet experience by means of a private internet-based survey. 50.05% were male (interestingly, lower than the usual goo monitor ratio of closer to 60%), with 19.0% in their twenties, 44.2% in their thirties, 26.4% in their forties, and 10.4% in their fifties.
Regarding scrolling left and right, I recently got a new mouse with a scroll wheel that goes left and right as well as up and down. However, I can’t say I’ve actually ever remembered to use the left-right feature, and in fact it causes more trouble than it’s worth as a wheel-click in my Opera browser opens a link in a new window, but it’s too easy to accidentally push the wheel to the right at the same time, causing Opera not to recognise my click.
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