Electronic cash usage: part 1 of 2
[Macromill Inc recently published the results of some research it conducted into electronic money, in particular nanaco and WAON.
Demographics
Between the 9th and 10th of April 2007 1,030 members of Macromill Monitor group resident in Tokyo or the three surrounding prefectures completed a private online survey. The group was split exactly 50:50 male and female in each of the five age bands: 20.0% in their teens (between 15 and 19), 20.0% in their twenties, 20.0% in their thirties, 20.0% in their forties, and 20.0% in their fifties.
Even though I have quite an interest in electronic money, I’d only vaguely heard of nanaco, and never of WAON, even though I often shop in their supermarkets. Perhaps the initial launch is limited to the Tokyo area, or perhaps my rather run-down supermarket in the suburbs is way down in the priority list!
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