Young Japanese mothers and their cellphones
The following survey from Macromill was very superficially summarised in the press, focusing on just a single question when a lot more interesting data was available regarding mobile phone use of mothers bringing up children.
Demographics
Over the 5th and 6th of November 2009 500 married mothers from the Macromill monitor group completed a private mobile phone-based questionnaire. All the sample was female, of course, and 25.0% were between 20 and 24, 25.0% between 25 and 29, 25.0% between 30 and 34, and 25.0% between 35 and 39 years old.
Some of the figures are very surprising to me (mainly because I’m not a young mother) such as just over half the youngest age group writing a Mommy blog and over a quarter shopping or bidding in auctions at least once a week, although I did expect the number of emails exchanged to be higher!
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